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Managing Partner, Global Business Development
See what factors influence Mos Burger performance in the Japan and how they change over time
See what factors influence Mos Burger performance in the Japan and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mos Burger' competitors in the Japan
An analysis of Mos Burger' competitors in the Japan
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Mos Burger is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals the brand’s share of foot traffic, showing its competitive strength and customer preference in the cafe & restaurant industry.
Mos Burger holds a leading market position in Japan's Cafe & Restaurants industry with a 99th percentile. This indicates a strong competitive standing. Performance peers in the same percentile range include Gyoza no Ohsho, Kobe beef, Motsunabe Rakutenchi, Marugame Seimen, Shisha Cafe & Bar C.STAND, and Doutor.
Customer satisfaction is crucial as it reflects customer loyalty and impacts brand reputation, directly influencing revenue and long-term growth.
Mos Burger's overall customer satisfaction is 71%, a slight decrease year-over-year. Satisfaction varies by region, with Kochi Prefecture showing the highest at 85% and significant growth. This suggests regional strengths, but potential areas for improvement nationally based on CSAT trend.
Average check reveals customer spending habits, crucial for pricing strategies and understanding revenue generation per transaction.
Mos Burger's overall average check is 1.1K JPY, a 12.7% increase year-over-year. Yamagata Prefecture shows the highest average check at 1.6K JPY. This increase indicates customers are spending more per visit.
Outlet numbers indicate brand reach and market presence, reflecting expansion strategy and potential revenue streams.
Mos Burger has the most outlets in Kanagawa Prefecture (67), followed by Osaka Prefecture (63). This geographical distribution highlights key markets for the brand's presence.
Understanding competitors reveals market dynamics and customer preferences, aiding in strategic positioning and differentiation.
McDonald's is the top competitor with a cross-visitation rate of 16.45%. Other notable competitors include 店, Starbucks, Sukiya, and Yoshinoya, indicating shared customer base.
Traffic workload analysis optimizes staffing and resource allocation, aligning operations with peak customer activity periods.
Mos Burger experiences peak traffic between 9 AM and 8 PM, particularly around lunchtime (12 PM). This reflects typical dining hours, suggesting staffing should be adjusted during peak periods.
Consumer segment analysis enables targeted marketing, tailoring strategies to resonate with specific demographic groups.
Mos Burger's customer base shows high affinity for women (82%) and men (112%), Gen X (120%), indicating segments with greater-than-average engagement. Gen Z is under-indexed (68%).