Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Muffin Break performance in the New Zealand and how they change over time
See what factors influence Muffin Break performance in the New Zealand and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Muffin Break is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Muffin Break' competitors in the New Zealand
An analysis of Muffin Break' competitors in the New Zealand
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance reveals competitive strength, indicating brand preference within the Cafe & Restaurants industry.
Muffin Break is a leading brand in New Zealand's Cafe & Restaurants sector, ranking in the top 1% based on market performance. This indicates a strong market presence and customer preference relative to competitors. Performance peers within a similar range (99th percentile) include The Fat Brother, Scope Cafe Rotorua, Pho Viet Street Food, Public Kitchen and Bar, Honey Cafe, and Mexico.
CSAT measures customer happiness, impacting loyalty and brand reputation. Tracking it helps identify areas for service improvement.
Muffin Break's overall customer satisfaction (CSAT) is 69%, a 4.8 percentage point increase year-over-year. Satisfaction varies by region, with Bay of Plenty at 83% (down 5.6pp) and Auckland at 53% (up 1.2pp). Canterbury shows a decrease to 49% (down 14.3pp) while Wellington shows biggest growth to 78% (up 18.1pp), indicating regional differences in customer perception. CSAT increased from 56.90% in May to 75.49% in July 2025.
Average check reflects spending per customer, crucial for revenue. Monitoring trends informs pricing and promotion strategies.
The overall average check for Muffin Break in New Zealand is 15.40 NZD, a 5.7% decrease year-over-year. Auckland has an average check of 15.80 NZD with 0% growth, while Otago's average check is 14.20 NZD also with 0% growth. The average check fluctuated between 15.00 NZD in May and 16.76 NZD in June 2025.
Outlet count indicates market reach. Growth reflects expansion, informing strategic decisions on resource allocation.
Muffin Break has a total of 30 outlets in New Zealand. Auckland has the highest number of outlets with 11, followed by Canterbury with 7, and Wellington with 4. Other regions, including Bay of Plenty, Tasman, Otago, Taranaki, Manawatū-Whanganui, Southland and Waikato each have 1 or 2 outlets. The geographic distribution shows Muffin Break's concentration in key urban areas.
Identifying competitors helps refine strategies. Cross-visitation reveals shared customer base, informing marketing and positioning.
Muffin Break's top competitors, based on cross-visitation, are McDonald's (15.91%), Coffee Culture and KFC (each at 9.09%), Zampelles and Wendy's (each at 6.82%). This indicates that a significant portion of Muffin Break's customers also visit these fast-food and cafe chains. McDonald's has the highest overlapping customer base.
Traffic patterns inform staffing. Understanding peak hours ensures optimal customer service and resource utilization.
Muffin Break experiences peak traffic between 9:00 AM and 5:00 PM in New Zealand, with the highest workload at 12:00 PM (63.01%). Traffic is minimal before 7:00 AM and after 6:00 PM, with almost no traffic between 9:00 PM and 6:00 AM. These insights can help optimize staffing and inventory management.
Consumer segments guide targeted strategies. Understanding demographics ensures marketing resonates and improves engagement.
Muffin Break's customer base shows higher affinity among women (115 index) than men (88 index). Gen Y demonstrates an affinity index of 165. This suggests that Muffin Break is particularly popular among Gen Y consumers. This data enables targeted marketing campaigns and tailored product offerings.