Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Muffin Break performance in the United Kingdom and how they change over time
See what factors influence Muffin Break performance in the United Kingdom and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Muffin Break' competitors in the United Kingdom
An analysis of Muffin Break' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Muffin Break is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Muffin Break's market performance is at the 45th percentile, indicating a below average/lagging position. This suggests the brand captures less foot traffic than many competitors. Performance peers in a similar range include Pop Street, Del Villaggio - Broad St, PAUL, Burger Boi, Mr Fogg's, and Nusr-Et Steakhouse.
Customer satisfaction (CSAT) reflects customer happiness. High CSAT scores often correlate with increased loyalty and positive word-of-mouth, boosting brand reputation.
Muffin Break's overall CSAT is 77%, a decrease of 1.6 percentage points year-over-year. Northern Ireland shows the highest CSAT at 85% with a significant increase, while Scotland has the lowest at 61% but also shows an increase. England's CSAT is 78% with a decrease. The trend shows a peak in August 2025.
Average check reveals how much customers spend per visit. Monitoring this KPI helps understand spending habits and optimize pricing strategies for revenue growth.
The overall average check for Muffin Break is £11.60, a 29.3% increase year-over-year. Scotland has the highest average check at £12.50, while Northern Ireland has the lowest at £10.50. The average check shows a slight upward trend from June to August 2025.
Outlet count indicates brand reach and market presence. A larger number of outlets can lead to greater brand visibility and accessibility for customers.
Muffin Break has 57 outlets in England, 7 in Scotland, 2 in Northern Ireland, and 1 in Wales. England accounts for the majority of Muffin Break's locations, indicating its primary market within the United Kingdom.
Competitor analysis identifies key rivals and their customer overlap. This insight informs strategies to differentiate the brand and attract more customers.
Muffin Break's top competitors based on cross-visitation are McDonald's (12.87%), Costa Coffee (8.77%), Starbucks (5.85%), JD Wetherspoon (5.26%), and Nando's (4.68%). This indicates a significant overlap in customer base with these major food and beverage brands.
Traffic workload analysis reveals peak hours and customer flow. This data helps optimize staffing, promotions, and resource allocation for better service.
Muffin Break experiences peak traffic between 11 AM and 2 PM, with the highest workload around 12 PM (66.97%). Traffic starts increasing at 7 AM, peaks around midday, and declines significantly after 5 PM. There is minimal traffic before 6 AM and after 6 PM.
Understanding consumer segments by gender and generation informs targeted marketing. Affinity insights guide positioning strategies to resonate with key demographics.
Women show a higher affinity (107) for Muffin Break compared to men (94). Gen Z has an affinity index of 103, while Gen X and Gen Y are under-indexed at 87 and 90 respectively. This suggests that Muffin Break is more appealing to women and Gen Z consumers.