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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Muffin Break performance in the Australia and how they change over time
See what factors influence Muffin Break performance in the Australia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Muffin Break is right in the middle
Sample of brands in the same percentile
An analysis of Muffin Break' competitors in the Australia
An analysis of Muffin Break' competitors in the Australia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Muffin Break's market performance in Australia is at the 47th percentile, indicating a below average/lagging position in the Cafe & Restaurants industry. This percentile reflects a need to improve market share relative to competitors. Performance peers in the same percentile include Shahi Zaiqa, The Iluka, The George on Collins, Pai Thai, BBQ LAB Glen, and Wingboy.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies.
Muffin Break's top competitors based on cross-visitation are McDonald's (11.40%), Subway (6.14%), Soul Origin (4.39%), The Coffee Club (4.39%), and KFC (4.39%). This indicates that customers who visit Muffin Break also frequent these establishments.
Traffic workload by hour reveals peak and off-peak times. This data helps optimize staffing and resource allocation for efficiency.
Muffin Break experiences peak traffic between 9 AM and 1 PM, with the highest workload at 11 AM (58.36%). Traffic is lowest in the early morning hours, indicating a need to adjust staffing levels accordingly.
Consumer segment analysis informs targeted marketing. Understanding gender and generational preferences enhances campaign effectiveness.
Muffin Break's customer base shows a higher affinity towards women (Index 121) and Gen Z (Index 401). Men are under-indexed (Index 82), as are Gen Y (Index 68). This suggests marketing efforts could be tailored to appeal more to male and Gen Y customers.