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Managing Partner, Global Business Development
See what factors influence Muffin Break performance in the United Kingdom and how they change over time
See what factors influence Muffin Break performance in the United Kingdom and how they change over time
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Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Muffin Break' competitors in the United Kingdom
An analysis of Muffin Break' competitors in the United Kingdom
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Muffin Break is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand strength and customer preference. It indicates competitive standing within the Cafe & Restaurants industry.
Muffin Break's market performance is leading at the 99th percentile, placing it in the top 1% of brands in the UK's Cafe & Restaurants industry. This indicates a strong market position relative to competitors like Rowley's Restaurant, The English Grill, Pieminister, Delhi Wala, The Crown and Eat Meat Halal steakhouse Bolton who are also at 99 percentile.
Customer satisfaction (CSAT) reflects customer contentment. Tracking CSAT helps gauge loyalty and pinpoint areas needing improvement.
Muffin Break's overall CSAT is 76%, a slight decrease of 0.1 percentage points year-over-year. CSAT varies by location: England shows 78% (+2pp), while Scotland is at 43% (-15.2pp). The trend from May to July 2025 fluctuates between 71.67% and 77.81%.
Average check (transaction value) indicates spending per customer. It shows pricing strategy effectiveness and revenue trends.
Muffin Break's overall average check is £11.1, a 13.5% increase year-over-year. Scotland has a higher average check (£13.1) than England (£11.00). Average check values varied between £10.07 and £11.53 from May to July 2025.
Competitor analysis reveals key rivals and customer preferences. It helps understand market dynamics and competitive landscape.
Muffin Break's top competitors, based on cross-visitation, are McDonald's (12.73%), Costa Coffee (7.73%), JD Wetherspoon (5.45%), Starbucks (4.55%) and KFC (4.55%). These brands capture a significant share of Muffin Break's customer base.
Consumer segments analysis helps tailor marketing and target specific demographics. Understanding affinity informs strategic positioning.
Muffin Break demonstrates high affinity with Women (113 index) and Gen Z (129 index). Men are under-indexed (91). Gen X shows the lowest affinity at 78 index. These insights can inform targeted marketing strategies and product positioning.