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Managing Partner, Global Business Development
See what factors influence Mr. Submarine performance in the United States and how they change over time
See what factors influence Mr. Submarine performance in the United States and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mr. Submarine' competitors in the United States
An analysis of Mr. Submarine' competitors in the United States
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Mr. Submarine is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals brand's competitive strength and customer preference within the Cafe & Restaurants industry in United States.
Mr. Submarine's Market Performance is at the 99th percentile, indicating a leading position. This means Mr. Submarine captures a significantly higher share of customer foot traffic compared to most competitors. Peers in similar range: Riscky's BAR-B-Q, Schmidt’s Sausage Haus, Sabrina's Cafe, Blue Oak BBQ, Live-K Karaoke Bar, and Homegrown Tap & Dough.
Customer satisfaction (CSAT) is vital to gauge customer loyalty and brand perception, impacting repeat business and overall success.
Mr. Submarine's overall customer satisfaction is 77%, a slight decrease of 1.1 percentage points year-over-year. In Illinois, the CSAT is also 77%, with a similar decrease of 0.8 percentage points. This suggests a need to investigate and address factors impacting customer satisfaction to maintain and improve loyalty.
Average check reflects spending per customer, crucial for revenue optimization and understanding customer purchase behavior in Cafe & Restaurants.
Mr. Submarine's overall average check is $19.40, a 1.1% increase year-over-year, indicating customers are spending slightly more per visit. In Illinois, the average check is $19.50, showing no change. The increase suggests effective upselling or changing customer preferences towards higher-priced items.
Outlet count indicates brand reach, market presence and potential revenue streams within the Cafe & Restaurants industry.
Mr. Submarine has 22 outlets in Illinois and 1 in Texas. The concentration in Illinois suggests a strong regional presence, while the single outlet in Texas may indicate an initial expansion effort or a test market for future growth.
Competitor analysis is crucial for strategic positioning, revealing competitive landscape and customer preferences in the Cafe & Restaurants industry.
McDonald's, Dunkin', Portillo's, Burger King and White Castle are top competitors based on cross-visitation data. McDonald's has a significantly higher cross-visitation rate (20.48%) compared to others, suggesting it's a primary alternative for Mr. Submarine's customers. The other brands are also visited by Mr. Submarine's customers.
Traffic workload identifies peak hours, allowing resource allocation to maximize efficiency and customer experience.
Traffic workload peaks between 12 PM and 6 PM, with the highest activity around 1 PM (65.12%). The lowest traffic occurs between 2 AM and 6 AM. This indicates a typical lunch and afternoon rush, requiring adequate staffing and resources during these peak times.
Understanding consumer segments allows targeted marketing, enhancing engagement and brand resonance within the Cafe & Restaurants sector.
Mr. Submarine's customer base shows a high affinity towards women (79) and men (119). Gen X (106), Gen Y (99) and Gen Z (113) are all represented, with a higher affinity towards Gen Z. This affinity insights help tailor campaigns to resonate with each segment.