Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Mr. Souvlaki performance in the Canada and how they change over time
See what factors influence Mr. Souvlaki performance in the Canada and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Mr. Souvlaki is in the top 9% of brands
Sample of brands in the same percentile
An analysis of Mr. Souvlaki' competitors in the Canada
An analysis of Mr. Souvlaki' competitors in the Canada
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand strength and customer preference versus competitors, crucial for strategic decisions and investment.
Mr. Souvlaki's market performance is in the top 9%, indicating a leading position. This strong market standing signifies a high degree of customer preference. Performance peers in the same percentile include Capisco, Brasserie Seigneurie, Steakhouse & Bar, Desi Tadka Indian Cuisine, Pip, IVANOPOBLANO, and Millstone Public House.
Customer satisfaction reflects brand loyalty and service quality, directly influencing repeat business and positive word-of-mouth.
Mr. Souvlaki's overall customer satisfaction is 59%, a decrease of 16 percentage points year-over-year, indicating a concerning downward trend. Ontario shows 63% satisfaction, while Quebec has 54%, both experiencing notable declines. Focus on service improvements is needed.
Average check reveals customer spending habits, influencing revenue forecasting and menu optimization strategies for profitability.
The overall average check for Mr. Souvlaki is 18.7 CAD, a decrease of 6.4% year-over-year. Quebec has an average check of 19.8 CAD, while Ontario's is 17.1 CAD. The decline suggests potential issues with pricing strategy or customer order value.
Outlet count indicates market reach and expansion progress, reflecting business growth and brand accessibility for customers.
Mr. Souvlaki has 11 outlets in Ontario, 5 in Quebec, and 1 each in Newfoundland and Labrador, and Alberta. This distribution highlights a concentration in Ontario, suggesting expansion opportunities in other provinces to broaden the brand's presence.
Understanding key competitors and customer cross-visitation is vital for strategic positioning and market share defense.
Mr. Souvlaki's top competitors based on customer cross-visitation are Tim Hortons (14.29%), McDonald's (11.43%), Swiss Chalet (8.57%), Firehouse Subs (5.71%), and Domino's Pizza (5.71%). This reveals significant overlap with popular fast-food chains, indicating the need to differentiate through unique offerings.
Traffic workload by hour optimizes staffing and resource allocation, ensuring efficient service during peak periods and cost management.
Mr. Souvlaki's traffic workload peaks between 17:00 and 21:00, with the highest activity at 18:00 (61.5) and 20:00 (61.36). There is almost no activity between 1:00 and 10:00. This pattern suggests a strong dinner and evening demand, requiring adequate staffing during these hours.
Consumer segment analysis informs targeted marketing, product development, and tailored customer experiences, maximizing engagement.
Mr. Souvlaki's customer base shows a high affinity for Women (77) and Men (117). Gen Y are overrepresented (129), while Gen X (55) and Gen Z (57) are underrepresented. Tailored marketing towards Gen Y, and initiatives to attract Gen X and Z could enhance customer diversity.