Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Moumni performance in the Morocco and how they change over time
See what factors influence Moumni performance in the Morocco and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Moumni' competitors in the Morocco
An analysis of Moumni' competitors in the Morocco
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Moumni is in the top 4% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference.
Moumni holds a market performance percentile of 96, indicating a leading position. This places Moumni in the top 4% of brands, showing strong customer preference compared to peers like Ali Baba, Granada Food Tamesna, BabJus, Maison celeste, Espresso Mondo, and Village Touristique Anaty restaurant.
Customer satisfaction reflects brand perception, impacting loyalty and revenue. Higher CSAT scores correlate with increased customer retention.
Moumni's overall customer satisfaction (CSAT) is 46%, a significant increase of 16.2 percentage points year-over-year. In Casablanca-Settat, CSAT also stands at 46% with the same growth. CSAT increased from 40% in May to 54.55% in July of 2025. This indicates a positive trend in customer perception.
Outlet distribution indicates market presence. Expansion in key regions can boost brand visibility and accessibility.
Moumni has 10 outlets in Casablanca-Settat, and 1 outlet each in Béni Mellal-Khénifra and Marrakech-Safi. The concentration in Casablanca-Settat indicates a strategic focus on this region.
Identifying key competitors helps refine strategies. Understanding customer overlap informs targeted marketing and differentiation.
Moumni's top competitors based on cross-visitation are McDonald's (15.91%), Oasis Café (6.82%), Restaurant le bambou d Afrique (6.82%), PAUL (4.55%), and Bocapatata (4.55%). McDonald's has the most overlap in customer visits, followed by Oasis Cafe and Restaurant le bambou d Afrique.
Traffic workload insights help optimize staffing and promotions. Understanding peak hours improves service and resource allocation.
Moumni experiences peak traffic between 18:00 and 22:00, with the highest workload at 21:00 (58.30%). Traffic is significantly lower between 3:00 and 7:00. This data helps allocate resources effectively to meet customer demand during peak times.
Consumer segment analysis informs targeted marketing. Understanding demographics and preferences enhances engagement and brand loyalty.
Moumni's customer base shows an affinity index of 108 for women and 94 for men, revealing higher affinity for female customers. Gen X has an affinity index of 433, indicating very high affinity for this generation compared to other segments.