Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Moumni performance in the Morocco and how they change over time
See what factors influence Moumni performance in the Morocco and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Moumni' competitors in the Morocco
An analysis of Moumni' competitors in the Morocco
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Moumni is in the lower 34% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Moumni's market performance is in the lower 34%, indicating a below average market standing. This suggests that Moumni captures less foot traffic compared to its competitors. Performance peers in the same percentile range include Ribs’on BBQ, Traiteur BELKACEM, Le Rooftop Restaurant, Café restaurant l'étincelle, Malah Café & Restaurant, and Espace Kaltoum.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustainable growth.
Moumni's overall CSAT is 45%, a 14.4 percentage point increase year-over-year. The CSAT in Casablanca-Settat is also 45%, with a similar increase. This indicates a significant improvement in customer satisfaction, potentially driven by enhanced service or product quality.
Outlet count indicates brand reach and market presence, influencing accessibility and overall revenue potential.
Moumni has 10 outlets in Casablanca-Settat, 1 in Béni Mellal-Khénifra, and 1 in Marrakech-Safi. The concentration of outlets in Casablanca-Settat suggests a strong regional focus, while the presence in other regions indicates expansion efforts.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Moumni's top competitors based on customer cross-visitation are McDonald's (15.91%), Restaurant le bambou d Afrique (6.82%), Oasis Café (6.82%), Holy Brunch (4.55%), and Mood's Café-Restaurant (4.55%). McDonald's has a significantly higher cross-visitation rate, indicating a strong overlap in customer base.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
Moumni experiences peak traffic workload between 19:00 and 22:00, with the highest workload at 22:00 (58.16%). Traffic is lowest between 3:00 and 7:00. This data suggests the need for increased staffing and resources during evening hours to manage customer flow effectively.
Understanding consumer segments enables targeted marketing, improving engagement and ROI by tailoring strategies to specific groups.
Moumni's customer base is predominantly women (94% affinity index), while men are over-indexed (105% affinity index). Gen X is significantly over-indexed (432% affinity index). This suggests a high affinity among Gen X consumers.