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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Mom's Touch performance in the South Korea and how they change over time
See what factors influence Mom's Touch performance in the South Korea and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mom's Touch' competitors in the South Korea
An analysis of Mom's Touch' competitors in the South Korea
In Cafés & Restaurants
·Jul – Sep 25
Mom's Touch is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mom's Touch holds a market performance percentile of 45 in South Korea's Cafe & Restaurants industry, indicating a below average market standing. This suggests that Mom's Touch captures less foot traffic compared to its competitors. Performance peers in the same percentile range include 팔덕식당 용인점, 갈릴리 회.대게 식당, Hongdae Korean BBQ Jeju Special house, Reborn, 신사화로 신사본점, and Tongue & Groove Joint.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, directly impacting revenue and long-term business success.
Mom's Touch has an overall CSAT score of 62%, a slight decrease of 1 percentage point year-over-year. In Gyeonggi, CSAT is also 62%, showing an increase of 11.5 percentage points. The CSAT trend shows fluctuations between June and August 2025, with a peak in July. This indicates varying customer experiences over the observed period.
Number of outlets indicates brand's reach and market presence, influencing accessibility and brand awareness.
Mom's Touch has a significant presence in Gyeonggi with 57 outlets. Other regions have fewer outlets, with North Gyeongsang having 11, South Gyeongsang having 9, North Chungcheong having 7, and South Jeolla, Jeonbuk State, and South Chungcheong each having 5. Gangwon State has 4 outlets, and Jeju has only 1. This distribution highlights regional variations in Mom's Touch's market penetration.
Competitor analysis identifies key rivals and their customer overlap, informing competitive strategies and market positioning.
The top competitors for Mom's Touch, based on cross-visitation, are Starbucks (15.28%), A Twosome Place (9.72%), Burger King (5.56%), 컴포즈커피 (4.17%), and Myeongdong (4.17%). This indicates that customers who visit Mom's Touch also frequently visit these brands, suggesting potential areas for competitive differentiation and marketing strategies.
Traffic workload analysis reveals peak hours and customer flow, enabling efficient staffing and resource allocation.
Mom's Touch experiences peak traffic workload between 11 AM and 8 PM, with the highest workload occurring between 6 PM and 7 PM (65.03%). Traffic is significantly lower during early morning hours. This data suggests optimal staffing and promotional strategies should focus on the afternoon and evening hours to maximize customer engagement.
Understanding consumer segments enables targeted marketing, product development, and personalized customer experiences.
The consumer gender mix shows a higher affinity index for men (154%) compared to women (36%). Among generations, Gen X shows a high affinity (182%), while Gen Y (89%) and Gen Z (59%) are under-indexed. This suggests that Mom's Touch resonates more strongly with men and Gen X consumers compared to women, Gen Y, and Gen Z.