Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Mom's Touch performance in the South Korea and how they change over time
See what factors influence Mom's Touch performance in the South Korea and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mom's Touch' competitors in the South Korea
An analysis of Mom's Touch' competitors in the South Korea
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Mom's Touch is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mom's Touch is a leading brand, ranking in the top 1% within the Cafe & Restaurants industry in South Korea. This high percentile indicates a strong market presence relative to peers like Ondon, 청기와타운 충무로점, Pungcheonman, Oatt Brunch, DOOKUPSAM and 생활맥주, suggesting high customer preference.
Outlet count reflects brand reach and market coverage, directly impacting accessibility and potential customer base.
Mom's Touch has a significant presence in South Korea, with 51 outlets in Gyeonggi, making up 100% of the bar fill percentage. Other key regions include North Gyeongsang (11 outlets) and South Gyeongsang (9 outlets), indicating a strong but geographically varied distribution network.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and market positioning.
The top competitors for Mom's Touch in South Korea, based on customer cross-visitation, are Starbucks (15.84%), McDonald's (8.91%), Burger King (7.92%), A Twosome Place (6.93%), and BHC치킨 (4.95%). This indicates a significant overlap in customer base with major international and local brands.
Traffic Workload identifies peak hours, enabling efficient staffing and resource allocation for optimal service.
Mom's Touch experiences peak traffic workload between 10 AM and 8 PM, with the highest workload occurring at 6 PM (66.11%). Traffic is significantly lower during early morning hours, suggesting that the store should allocate resources accordingly to meet the demands of peak hours.
Consumer Segments helps tailor marketing by understanding the gender/generation mix, optimizing campaigns and improving engagement.
Women are under-indexed (44%, delta -56.10%) and men are over-indexed (139%, delta 39.12%) relative to average. Gen X (110%, delta 10.05%) and Gen Y (109%, delta 9.24%) are slightly over-indexed, while Gen Z (73%, delta -27.15%) is under-indexed. This may suggest a greater affinity for Mom's Touch among Gen X and Y.