Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence MOKA performance in the United States and how they change over time
See what factors influence MOKA performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of MOKA' competitors in the United States
An analysis of MOKA' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
MOKA is in the top 3% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference.
MOKA's market performance is at the 97th percentile, indicating a leading position. This places MOKA in the top 3% of brands, indicating strong customer preference. Performance peers in the same percentile range include Tiny Lou's, NYC Bagel & Deli, Karavalli, Karuwaa Nepali & Indian Cuisine, Paradiso and Kagura Japanese Restaurant.
Customer satisfaction is crucial for brand loyalty and long-term success, reflecting how well MOKA meets customer expectations.
MOKA's overall customer satisfaction is 86%, a slight decrease of 0.2 percentage points year-over-year. Minnesota shows high satisfaction (96%), while Illinois is at 90% and Wisconsin at 83%. The trend shows growth in CSAT from May to July.
Average check indicates customer spending per visit, influencing revenue and profitability. It reflects menu pricing and customer purchasing behavior.
MOKA's overall average check is $7.50, an increase of 8.6% year-over-year. Illinois has the highest average check at $9.10, while Wisconsin's is $6.90. Average check shows fluctuation between May and July.
Number of outlets reflects brand reach and market presence, impacting accessibility and overall revenue potential.
MOKA has 13 outlets in Wisconsin, 4 in Minnesota, and 2 in Illinois. This distribution indicates a stronger presence in Wisconsin compared to other states.
Identifying key competitors is vital for strategic positioning and understanding the competitive landscape.
MOKA's top competitors, based on cross-visitation, are Starbucks (14.13%), McDonald's and Culver's (11.96%), Taco Bell (8.70%) and Chipotle Mexican Grill (6.52%). This reveals the brands MOKA's customers also frequent.
Traffic workload by hour reveals peak times, enabling optimal staffing and resource allocation for MOKA.
MOKA's peak traffic occurs between 8 AM and 10 AM, with a gradual decline throughout the afternoon. There is virtually no traffic between 7 PM and 5 AM. Staffing can be adjusted accordingly.
Analyzing consumer segments by gender and generation helps tailor marketing and positioning strategies for MOKA.
Women (affinity index 113) are over-indexed for MOKA, while men (affinity index 88) are under-indexed. Gen Z (118) and Gen Y (106) show high affinity, whereas Gen X (92) is under-indexed, indicating varied brand affinity across generations.