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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence MOKA performance in the United States and how they change over time
See what factors influence MOKA performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
MOKA is in the lower 28% of brands
Sample of brands in the same percentile
An analysis of MOKA' competitors in the United States
An analysis of MOKA' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
MOKA's market performance is in the lower 28%, indicating a below average market standing. This suggests MOKA captures less foot traffic compared to its competitors. Performance peers in the same percentile range include Mr. FALAFEL, King's Hawaiian Bakery & Restaurant, Brothers Barbecue, Taqueria Datapoint, Birrieria Tijuana, and Roly Poly.
Identifying competitors helps understand the competitive landscape. Knowing who customers also visit informs strategic positioning and marketing efforts.
MOKA's top competitors based on cross-visitation are Culver's (9.41%), Starbucks (8.24%), McDonald's (5.88%), Pasquale's Neighborhood Pizzeria (3.53%), and Tropical Smoothie Cafe (3.53%). This indicates that customers who visit MOKA also frequent these establishments, suggesting they are perceived as alternatives.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to optimize customer experience.
MOKA experiences peak traffic between 8 AM and 12 PM, with the highest workload at 9 AM (63.02%). Traffic is minimal between 7 PM and 5 AM. This data suggests MOKA is primarily a breakfast and lunch destination, requiring more staff during morning hours.
Understanding consumer segments allows for targeted marketing. Tailoring strategies to gender and generation enhances engagement and brand affinity.
Women show a higher affinity (110%) for MOKA compared to men (90%). Gen X has the highest affinity (129%), followed by Gen Z (118%) and Gen Y (95%). This suggests MOKA resonates more strongly with women and Gen X, indicating potential for targeted marketing campaigns.