Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Moka & Co performance in the United States and how they change over time
See what factors influence Moka & Co performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Moka & Co' competitors in the United States
An analysis of Moka & Co' competitors in the United States
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Moka & Co is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, competitive strength and customer preference, showcasing its position in the industry.
Moka & Co is a leading brand, ranking in the top 1% (99th percentile) in the Cafe & Restaurants industry in the United States. This indicates a strong market position relative to its peers like Divieto Ristorante, Childress Vineyards, Sbarro, Hacienda Calavera Schaumburg, Rodeo Goat, and Icon on Ocean, which are in the same top percentile range.
Customer Satisfaction (CSAT) reflects how happy customers are with Moka & Co, impacting loyalty and brand reputation, crucial for sustainable growth.
Moka & Co boasts a high overall CSAT of 89%, a significant increase of 5.5 percentage points year-over-year. New York shows high CSAT (89%), while Michigan experienced a decrease. This indicates strong customer experiences overall, with some regional variations to address.
Average check (the average money spent per visit) indicates customer spending habits and revenue potential, guiding pricing and promotional strategies.
Moka & Co's overall average check is $15.10, a 15.4% increase year-over-year. Ohio has the highest average check ($16.50), while Michigan shows the lowest ($9.20). This suggests successful upselling and potentially increased customer spending per visit across most locations, with regional disparities.
Number of Outlets demonstrates brand's reach and expansion, reflecting investment and strategic growth in different geographic areas.
Moka & Co has a significant presence in New York and Michigan, each with 6 outlets. Kentucky has 2 outlets, while Ohio, Arizona, and Pennsylvania each have 1. This distribution indicates a strategic focus on key markets, with opportunities for further expansion in other states.
Competitor analysis identifies key players and customer overlap, helping Moka & Co refine its strategies and gain a competitive edge.
Moka & Co's top competitors include Starbucks (4.47% cross-visitation), McDonald's (3.47%), Chick-fil-A (3.23%), Dunkin' (2.73%), and Qahwah House (2.73%). High cross-visitation suggests customers visit these brands alongside Moka & Co, highlighting areas for differentiation and market share growth.
Traffic workload analysis optimizes staffing, resource allocation, and marketing efforts based on peak hours, improving operational efficiency.
Moka & Co experiences peak traffic between 10 AM and 4 PM, with the highest workload around 3 PM (55.38%). Traffic is minimal during early morning hours. This information helps optimize staffing levels and promotions to match customer demand throughout the day.
Consumer segment analysis tailors marketing and product offerings based on demographics (gender, generation), enhancing relevance and customer engagement.
Women (119 Affinity Index) are overrepresented among Moka & Co consumers, while men (82 Affinity Index) are underrepresented. Gen Y (124) and Gen Z (155) show high affinity, while Gen X (69) is under-indexed. This suggests marketing should be focused on younger, female consumers.