Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Moc performance in the Turkey and how they change over time
See what factors influence Moc performance in the Turkey and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Moc' competitors in the Turkey
An analysis of Moc' competitors in the Turkey
In Cafés & Restaurants
·Jun – Aug 25
Moc is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Moc's market performance is at the 47th percentile in Turkey's Cafe & Restaurants industry, indicating a below average/lagging market position. This means Moc captures less foot traffic compared to many competitors. Performance peers in the same percentile range include POCO Coffee & Matcha Bar, Osmanli Restaurant, İstanbul Kebab Fish House, Marangoz Bahçe Kafe, Tarihi Çemberlitaş Cafe Restaurant, and Shake Shack.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth. High CSAT scores indicate a strong brand reputation.
Moc's overall customer satisfaction (CSAT) is 73%, a slight increase of 1 percentage point year-over-year. The Central Anatolia Region shows the highest CSAT at 82%, while the Mediterranean Region has a lower CSAT of 77% with a decrease of 9.6 percentage points. Marmara Region shows 71% with an increase of 5.2 percentage points.
Average check reveals customer spending habits and pricing effectiveness, influencing revenue and profitability. Monitoring trends helps optimize pricing strategies.
Moc's overall average check is 354.9 TRY, a significant increase of 65.3% year-over-year. The Mediterranean Region has an average check of 362 TRY. The Marmara Region shows 356.6 TRY. This indicates a substantial rise in customer spending per visit.
Outlet count indicates brand reach and market presence, influencing accessibility and revenue potential. Expansion strategies directly impact market share.
Moc has 17 outlets in the Marmara Region, 2 in the Mediterranean Region, and 1 in the Central Anatolia Region. The Marmara Region accounts for the majority of Moc's outlets, indicating a strong regional focus.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and differentiation efforts. Cross-visitation reveals shared customer base.
Moc's top competitors based on customer cross-visitation are Starbucks (11.76%), Caffè Nero (4.71%), Espressolab (4.71%), Köfteci Yusuf (4.12%), and Tavuk Dünyası (2.94%). Starbucks has a significantly higher cross-visitation rate, suggesting a strong overlap in customer base.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations and customer satisfaction during peak hours. It helps to manage workload.
Moc experiences peak traffic workload between 11:00 AM and 9:00 PM, with the highest workload occurring around 6:00 PM (56.81%). Traffic is minimal between 1:00 AM and 6:00 AM. This data informs staffing and resource allocation strategies.
Understanding consumer segments allows for targeted marketing and product development, maximizing engagement and ROI. Affinity insights inform positioning strategies.
Moc's customer base shows a higher affinity towards women (127 index) compared to men (83 index). Among generations, Gen Z (127 index) and Gen X (119 index) show higher affinity compared to Gen Y (98 index). This suggests targeted marketing towards women and Gen Z could be effective.