Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Moc performance in the Turkey and how they change over time
See what factors influence Moc performance in the Turkey and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Moc' competitors in the Turkey
An analysis of Moc' competitors in the Turkey
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Moc is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand strength and customer preference within the competitive cafe and restaurant industry, informing strategic decisions.
Moc's market performance is in the top 1% indicating a leading position. This high percentile means Moc captures a significant share of customer foot traffic, demonstrating strong competitive strength. Performance peers in a similar range: Mükellef Karakoy, Şehri elit etliekmek ve lahmacun (GABURUN YERİ), Tatlıdil Etliekmek Yazır, Kirit Cafe, Boston Drink & Dessert, Villa Azur Restaurant.
Customer satisfaction (CSAT) reflects customer loyalty, impacting retention and brand advocacy, and informing operational improvements.
Moc's overall customer satisfaction is 72%, up 1.3 percentage points year-over-year, indicating improved customer experience. CSAT varies by region: Central Anatolia Region shows 83%, Mediterranean Region shows 75%, and Marmara Region shows 71%. The Marmara Region experienced the highest growth.
Average check indicates spending per customer, directly impacting revenue and profitability, guiding pricing and menu strategies.
Moc's overall average check is 354.9 TRY, up 65.3% year-over-year, signaling increased customer spending. The Mediterranean Region reported an average check of 362 TRY, while the Marmara Region reported 356.6 TRY. This shows different spending habits across regions.
Outlet count indicates brand reach and market presence, crucial for assessing growth potential and geographic strategy.
Moc has 16 outlets in the Marmara Region, 2 in the Mediterranean Region, and 1 in the Central Anatolia Region. This distribution highlights a strong presence in the Marmara Region compared to other regions, indicating regional focus.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive positioning and marketing strategies.
Top competitors based on cross-visitation are Starbucks (11.76%), Caffè Nero (5.29%), Espressolab (4.71%), Köfteci Yusuf (4.12%), and Mado (2.94%). This indicates customers who visit Moc also frequent these brands, highlighting direct competitors.
Traffic workload analysis identifies peak hours, enabling optimal staffing and resource allocation for enhanced customer service.
Moc's peak traffic workload occurs between 17:00 and 21:00, reaching a high of 57.67 at 19:00. Traffic is significantly lower in the early morning, with minimal activity between 2:00 and 6:00. This informs staffing and operational adjustments.
Consumer segment analysis informs targeted marketing and positioning strategies based on gender and generational preferences.
Women are overrepresented, showing a high affinity (index 134). Men are underrepresented (index 83). Gen X shows a high affinity (index 119), Gen Y are near the average (index 98), and Gen Z shows a high affinity (index 127). This informs targeted messaging.