Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Mixue Bingcheng performance in the Indonesia and how they change over time
See what factors influence Mixue Bingcheng performance in the Indonesia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mixue Bingcheng' competitors in the Indonesia
An analysis of Mixue Bingcheng' competitors in the Indonesia
In Cafés & Restaurants
·Jul – Sep 25
Mixue Bingcheng is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mixue Bingcheng's market performance in Indonesia is at the 48th percentile, indicating a below average/lagging position in the Cafe & Restaurants industry. This suggests that Mixue Bingcheng captures less foot traffic compared to its competitors. Performance peers in the same percentile range include Uduk Bahagia Galaxy Bekasi, Daun Lada, Pojok Angkringan Dumai, 3.6.9. Shanghai Dumpling & Noodle, Warunk Upnormal, and Sushi Yay! - Fatmawati.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth.
Mixue Bingcheng's overall customer satisfaction in Indonesia is 87%, a 10.8 percentage point increase year-over-year. Kalimantan shows the highest CSAT at 92%, followed by Java at 88%, and Sumatra at 66%. This indicates strong positive sentiment, especially in Kalimantan and Java, with room for improvement in Sumatra.
Outlet count indicates market reach and expansion, reflecting brand investment and growth potential.
Mixue Bingcheng has 71 outlets in Java, 17 in Sumatra, and 15 in Kalimantan. Lesser Sunda Islands and Sulawesi each have 3 outlets, while Western New Guinea has 1. Java represents the largest market presence, indicating a strategic focus on this region.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies.
The top competitors for Mixue Bingcheng in Indonesia, based on cross-visitation, are McDonald's (5.33%), MIXUE BARUGA KENDARI (5.33%), Mixue Ice Cream & Tea - Gondanglegi (4.00%), BG Junction (3.56%), and Mixue Ice Cream & Tea - Menganti (3.56%). This suggests that customers who visit Mixue Bingcheng also frequent these establishments.
Traffic workload analysis optimizes staffing and resource allocation based on peak hours.
Mixue Bingcheng experiences peak traffic workload between 17:00 and 20:00, with the highest workload at 19:00 (62.70). Traffic is lowest between 0:00 and 6:00. This data suggests optimal staffing and resource allocation should align with these peak hours.
Consumer segment analysis informs targeted marketing by understanding audience demographics and preferences.
Mixue Bingcheng's customer base shows a high affinity for women (104) and Gen Z (122), indicating these segments are overrepresented compared to the average consumer. Gen X (79) and Gen Y (92) are underrepresented. This suggests marketing should focus on Gen Z and women.