Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Search among the top brands by number of locations
See what factors influence Mixue performance in the Malaysia and how they change over time
See what factors influence Mixue performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mixue' competitors in the Malaysia
An analysis of Mixue' competitors in the Malaysia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Mixue is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mixue holds a leading position in Malaysia's Cafe & Restaurants industry with a market performance percentile of 99.00. This indicates a strong market presence compared to its peers like 蜀大侠火锅 ShuDaXia Hotpot - Austin JB, Nasi Arab Sofwah, Der'Cabin Bistro, Mokky's Pizza & Coffee Subang Parade, Papasan Canteen, and House of Kambing, which all share a similar position.
Customer satisfaction reflects customer loyalty and brand perception. High scores indicate positive experiences, driving repeat business and positive word-of-mouth.
Mixue's overall customer satisfaction in Malaysia is high at 86.00%, with a notable increase of 3.10 percentage points year-over-year. Selangor shows the highest CSAT at 89.00% with a significant increase, while Kuala Lumpur is at 82.00% with a decrease. Johor shows 67.00%, and Penang has a CSAT of 66.00% with a significant decrease. Recent CSAT scores increased from 83.55% in May to 89.47% in July 2025.
Outlet count indicates expansion and market coverage. Growth reflects business success and increasing brand accessibility for customers.
Mixue has a total of 18 outlets in Selangor, making it the state with the highest number of outlets. Johor has 5, Kuala Lumpur has 4, Kedah and Penang each have 3, and Malacca has 1. This distribution indicates a strong presence in Selangor, followed by Johor and Kuala Lumpur.
Competitor analysis identifies key rivals and customer preferences, guiding strategies to differentiate and capture market share effectively.
Mixue's customers in Malaysia also frequently visit KFC (4.43%), McDonald's (4.43%), AllAce (3.91%), ZUS Coffee (3.12%), and Pizza Hut (2.86%). These brands represent Mixue's main competitors in attracting customer foot traffic.
Traffic workload shows peak hours. Knowing peak hours helps optimize staffing and resource allocation to improve service and customer experience.
Mixue experiences peak traffic between 10:00 AM and 10:00 PM, with the highest workload occurring at 8:00 PM (66.31%). The lowest traffic workload is between midnight and 9:00 AM. This data can inform staffing and resource allocation strategies.
Consumer segments inform marketing, tailoring strategies by understanding the demographics, behavior, and preferences within distinct groups.
Mixue's customer base shows a slightly higher affinity among women (index 104.00) compared to men (index 97.00). Gen Y (index 105.00) and Gen Z (index 101.00) show higher affinity than Gen X (index 72.00).