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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Mister Donut performance in the Thailand and how they change over time
See what factors influence Mister Donut performance in the Thailand and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mister Donut' competitors in the Thailand
An analysis of Mister Donut' competitors in the Thailand
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Mister Donut is in the top 4% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile indicates brand's foot traffic share, revealing its competitive strength and customer preference.
Mister Donut holds a leading market position in Thailand's Cafe & Restaurant industry, ranking at the 96th percentile. This shows a strong competitive edge and significant customer preference. Peers include โรงโกปี๊, Kanomjeen Ton Kam Pu, Le St Trop Bar & Restaurant Khok Kloi, Thepprathan Steak House, Blue Chair, Heng Heng Heng Restaurant.
Outlet count indicates brand reach and market presence. Growth signifies expansion and accessibility to customers.
Mister Donut has a varying number of outlets across Thailand, with Pathum Thani Province leading with 14 outlets. This signifies a significant market presence in Pathum Thani, while other provinces have fewer outlets. The analysis is based on outlet distribution across different regions.
Competitor analysis reveals key rivals and customer preferences, guiding strategic positioning and competitive advantage.
Mister Donut's main competitors in Thailand are Swensen's and Starbucks (30% cross-visitation), followed by McDonald's (25%), Burger King (20%) and Hachiban Ramen (15%). This indicates shared customer base and necessitates competitive strategies.
Traffic workload by hour reveals peak times, enabling optimal staffing and resource allocation for enhanced service and customer experience.
Mister Donut experiences peak traffic workload between 10 AM and 6 PM, with the highest workload around 11 AM to 3 PM. This data suggests the need for maximized staffing and efficient resource allocation during these hours to optimize customer experience.
Consumer segment analysis by gender and generation informs targeted marketing strategies based on unique preferences and behaviors.
Mister Donut's customer base shows Women are overrepresented (affinity index is less than 100) and Men are overrepresented (affinity index is over 100). Also Gen Y segment is significantly overrepresented. This information will help to define targeted marketing strategies.