Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Mister Donut performance in the Taiwan and how they change over time
See what factors influence Mister Donut performance in the Taiwan and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mister Donut' competitors in the Taiwan
An analysis of Mister Donut' competitors in the Taiwan
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Mister Donut is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals competitive strength and customer preference, reflecting the brand's foot traffic share within the industry.
Mister Donut is a leading brand, positioned in the top 2% with a percentile of 98. This indicates strong market presence. Peers include 食光杯 屏東東港店, 日式魔法屋, 天下奇冰ICEVER 桃園店, In This Moment, 蠔爽炭火燒烤～ 229鮮蚵吃到飽、烤蚵、辦桌桌菜、熱炒、生啤酒喝到飽、駐唱餐廳、必吃美食、網紅推薦名店、專業主廚進駐、台中必吃、沙鹿美食、晚餐首選、熱炒店NO1, and 牛釜山牛排-大埔店, all within the same percentile range.
Customer satisfaction (CSAT) reflects brand perception and loyalty, impacting long-term growth and repeat business.
Overall customer satisfaction for Mister Donut is 46%, a decrease of 13.9 percentage points year-over-year. Taoyuan City shows the highest CSAT at 52%, while Kaohsiung has the largest decline at -29.5 percentage points. A focus on service improvements is necessary, especially in underperforming regions.
Average check reflects spending habits and revenue generation, informing pricing and promotional strategies.
The overall average check for Mister Donut is 178.1 TWD, a decrease of 15.2% year-over-year. New Taipei shows the highest average check at 206.7 TWD, while Taipei has a lower average check. Potential adjustments to menu offerings or promotional activities should be considered.
Outlet count indicates market reach and brand accessibility, influencing customer convenience and sales volume.
Mister Donut has the most outlets in New Taipei (9), followed by Taoyuan City, Taichung, and Taipei (7 each). Expansion opportunities may exist in regions with fewer outlets to increase market penetration.
Competitor analysis identifies direct rivals and customer preferences, guiding differentiation and competitive positioning.
McDonald's (18.10%) and Starbucks (16.19%) are the top competitors with high cross-visitation from Mister Donut customers, followed by KFC (7.62%), Kura Sushi (7.62%), and Subway (6.67%). This indicates potential overlap in customer base and suggests opportunities for differentiation through unique offerings or targeted marketing.
Traffic workload reveals peak hours and staffing needs, optimizing resource allocation and customer service efficiency.
Mister Donut experiences peak traffic workload between 11:00 AM and 8:00 PM, with the highest workload around 2:00 PM-6:00 PM. Staffing should be adjusted to match these peak hours to ensure optimal customer service and minimize wait times.
Understanding consumer segments enables targeted marketing, improving engagement and ROI via personalized strategies.
Women are over-represented (affinity index of 109) among Mister Donut customers, while men are under-represented (90). Gen Y has a very high affinity (191), meaning they are a key demographic. Marketing efforts should be tailored to these segments.