Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Miss Millie's Awesome Chicken performance in the United Kingdom and how they change over time
See what factors influence Miss Millie's Awesome Chicken performance in the United Kingdom and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Miss Millie's Awesome Chicken' competitors in the United Kingdom
An analysis of Miss Millie's Awesome Chicken' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Miss Millie's Awesome Chicken is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand strength and customer preference, vital for competitive strategy and attracting investment.
Miss Millie's Awesome Chicken's market performance is at the 98th percentile, indicating a leading position. This reflects strong market presence and high customer preference compared to peers like The Fitzwilliam Arms, Stein's, Indian Summer, The Little Scarlet Door, Brewhemia and Parrillan, who are also at the same level.
Customer satisfaction (CSAT) shows loyalty. High CSAT drives repeat business and positive reviews, essential for growth and brand reputation.
Overall customer satisfaction for Miss Millie's Awesome Chicken is 67%, a decrease of 10.2 percentage points year-over-year. CSAT is high in Scotland (94%) but lower in England (65%). Improving CSAT in England is crucial. Trend shows variability between 54.84% and 75.57% over the last three months.
Average check (transaction value) shows spending per customer. It indicates pricing power and customer value, boosting revenue and profitability.
The overall average check for Miss Millie's Awesome Chicken is £18.10, a 22.6% increase year-over-year, signaling higher spending per customer. England shows an average check of £16.50. Monthly, the average check has varied between £16.00 and £20.36, suggesting fluctuations in customer spending habits.
Outlet count indicates brand reach and market coverage. It affects accessibility, brand visibility, and potential customer base.
Miss Millie's Awesome Chicken has 11 outlets in England and 1 in Scotland. Expansion in Scotland could improve brand presence and market share. England represents about 92% of outlets distribution.
Competitor analysis reveals competitive landscape and customer choices. It informs differentiation, market positioning, and strategies to attract customers.
McDonald's (16.36%) is the top competitor of Miss Millie's Awesome Chicken, based on cross-visitation. Other competitors include Costa Coffee, Burger King, JD Wetherspoon and KFC (5.45% each). These insights highlight the competitive set, offering opportunities for differentiation and targeted marketing.
Traffic workload analysis shows peak hours. It enables efficient staffing, resource allocation, and targeted promotions to optimize operations.
Miss Millie's Awesome Chicken experiences peak traffic between 11:00 AM and 10:00 PM, with the highest workload at 10:00 PM (46.65%). Minimal traffic occurs between 4:00 AM and 10:00 AM. Staffing and promotions should align with these peak and off-peak hours to maximize efficiency and sales.
Consumer segments show customer demographics. They help personalize marketing, product development, and communication to boost engagement.
Women show a high affinity towards Miss Millie's Awesome Chicken, representing an index of 70.00. Men are over-represented, with an affinity index of 122.00. Gen Y is the most represented generation (138.00), while Gen X (55.00) and Gen Z (78.00) are under-indexed.