Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Minute Burger performance in the Philippines and how they change over time
See what factors influence Minute Burger performance in the Philippines and how they change over time
Available by subscription
Available by subscription
An analysis of Minute Burger' competitors in the Philippines
An analysis of Minute Burger' competitors in the Philippines
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Minute Burger is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Minute Burger holds a leading position in the Philippines' Cafe & Restaurants industry with a market performance of 98, placing it in the top 2% of brands. This high percentile demonstrates a strong market standing relative to competitors such as KONDWI, Napolitani Pizzeria, Edoya, Panda Express Baliuag, The Original Paeng's Tawala, and One Pot, which are in the same percentile range.
Average check reflects customer spending per visit. Monitoring its trend informs pricing strategies and menu optimization for revenue growth.
Minute Burger's overall average check is PHP 194.4, representing an 11.1% increase year-over-year. In Metro Manila, the average check is PHP 154.5, with no growth data available. The upward trend in average check suggests successful upselling or increased customer spending per transaction.
Outlet count indicates brand reach and market penetration. Growth or decline in outlets reflects expansion strategy and overall business health.
Minute Burger has a significant presence across the Philippines, with 38 outlets in Metro Manila, 34 in Calabarzon, 21 in Davao Region, 14 in Central Luzon, 8 in Northern Mindanao, 7 in Zamboanga Peninsula, 4 in Western Visayas, Caraga, and Negros Island Region, and 3 in Central Visayas. Metro Manila accounts for the highest concentration of outlets.
Identifying top competitors through cross-visitation patterns helps refine competitive strategies and understand customer preferences.
Minute Burger's top competitors based on customer cross-visitation are Jollibee (34.38%), McDonald's (21.88%), Mang Inasal (12.5%), Chowking (9.38%) and Jollibee (6.25%). This indicates that a significant portion of Minute Burger's customers also frequent these establishments, highlighting direct competition for market share.
Traffic workload by hour reveals peak operational times, aiding in staffing optimization and resource allocation for enhanced service efficiency.
Minute Burger experiences its highest traffic workload between 17:00 and 19:00 (5:00 PM - 7:00 PM), peaking at 51.18% at 18:00 (6:00 PM). The lowest traffic workload occurs between 2:00 and 5:00, with levels around 30%. Understanding these patterns is crucial for efficient staffing and resource management.
Analyzing consumer segments informs targeted marketing by understanding demographic affinity, improving ad relevance and campaign effectiveness.
Minute Burger's consumer base shows a higher affinity towards men (145) compared to women (37). Among generations, Gen X shows the highest affinity (303) followed by Gen Y (91) and then Gen Z (31). An affinity above 100 demonstrates a group is overrepresented relative to an average consumer, and the group with value below 100 - underrepresented.