Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Millie's Homemade Ice Cream performance in the United States and how they change over time
See what factors influence Millie's Homemade Ice Cream performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Millie's Homemade Ice Cream is in the lower 27% of brands
Sample of brands in the same percentile
An analysis of Millie's Homemade Ice Cream' competitors in the United States
An analysis of Millie's Homemade Ice Cream' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Millie's Homemade Ice Cream's market performance is in the lower 27%, indicating a below average market standing. This means the brand captures less foot traffic compared to competitors. Performance peers in the same percentile include Campus Burgers, Doc's Marina Grill, Tito's Tacos, Imperial Biryani & Cafe, Bud's Chicken & Seafood, and Chicha Peruvian Kitchen.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. High CSAT scores often correlate with repeat business.
Millie's Homemade Ice Cream boasts an 89% overall CSAT, a 5.4 percentage point increase year-over-year, indicating improved customer happiness. Florida shows a high CSAT of 93%, with a significant 24 percentage point increase. Pennsylvania has a CSAT of 89%, up by 2.2 percentage points.
Number of outlets indicates brand reach and market presence. Tracking outlet distribution helps assess expansion and identify growth opportunities.
Millie's Homemade Ice Cream has 13 outlets in Pennsylvania and 2 in Florida. Pennsylvania represents the brand's primary market, while Florida indicates a smaller, potentially newer, area of operation.
Identifying key competitors helps understand the competitive landscape. Analyzing cross-visitation patterns reveals shared customers and potential market share dynamics.
Millie's Homemade Ice Cream's top competitors based on customer cross-visitation are McDonald's (7.89%), Chick-fil-A (6.58%), MilkShake Factory (5.26%), Raising Cane's Chicken Fingers (3.95%), and Starbucks (3.95%). This indicates that customers who visit Millie's also frequent these establishments.
Traffic workload by hour reveals peak and off-peak times. Understanding these patterns helps optimize staffing, promotions, and resource allocation for efficiency.
Millie's Homemade Ice Cream experiences peak traffic between 5 PM and 8 PM, with the highest workload at 7 PM (56.56%). Traffic is minimal before noon and after 10 PM, indicating the need for adjusted staffing during these hours.
Analyzing consumer segments by gender and generation informs targeted marketing. Affinity insights guide positioning strategies to resonate with specific customer groups.
Millie's Homemade Ice Cream shows a higher affinity among women (119 index) compared to men (82 index). Gen Z exhibits the highest affinity (179 index), followed by Gen Y (126 index), and Gen X (68 index). This suggests marketing should focus on younger, female consumers.