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Managing Partner, Global Business Development
See what factors influence Millie's Homemade Ice Cream performance in the United States and how they change over time
See what factors influence Millie's Homemade Ice Cream performance in the United States and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Millie's Homemade Ice Cream' competitors in the United States
An analysis of Millie's Homemade Ice Cream' competitors in the United States
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Millie's Homemade Ice Cream is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance indicates brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Millie's Homemade Ice Cream is a leading brand with a market performance percentile of 98, placing it in the top 2% of brands. This indicates strong market position relative to peers like Talay, CRAFT Key Biscayne, Little Pub, Stiltsville Fish Bar, KIMCHI RED, and Sidewinders American Grill, all with a percentile of 98.
Customer satisfaction (CSAT) reflects customer happiness, influencing loyalty and repurchase rates, essential for sustainable business growth.
Millie's Homemade Ice Cream demonstrates high customer satisfaction with an overall CSAT of 89%, a 5.4 percentage point increase year-over-year. Both Florida and Pennsylvania locations show strong CSAT at 89%, with growth values of 4.1pp and 5.7pp respectively, indicating positive customer sentiment across different states.
Outlet count reflects brand reach & expansion, showing growth potential and market penetration in different regions.
Millie's Homemade Ice Cream has 12 outlets in Pennsylvania and 2 in Florida. Pennsylvania accounts for 100% of the bar fill percentage and Florida accounts for 16.67%.
Identifying key competitors allows a brand to understand market dynamics, benchmark performance, and refine strategies.
Millie's Homemade Ice Cream's customers also frequent McDonald's (7.48%), Chick-fil-A (6.54%), Starbucks (5.61%), Wendy's (4.67%), and MilkShake Factory (3.74%). This cross-visitation data identifies key competitors and potential partnership opportunities.
Traffic workload shows peak hours, enabling efficient staffing & resource allocation to optimize customer experience and sales.
Millie's Homemade Ice Cream experiences peak traffic workload between 5 PM and 8 PM, reaching a high of 56.27 at 7 PM. Traffic starts to pick up around noon (36.49) and declines sharply after 9 PM (54.17), with minimal activity before noon and after 10 PM.
Understanding consumer demographics allows for targeted marketing, tailored products, and improved customer engagement strategies.
Millie's Homemade Ice Cream shows a higher affinity among women (115%) and Gen Y (125%). Men are under-indexed (86%). Gen X shows lower affinity (83%) and Gen Z is average with 100%.