Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Miguel's Jr. performance in the United States and how they change over time
See what factors influence Miguel's Jr. performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Miguel's Jr.' competitors in the United States
An analysis of Miguel's Jr.' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Miguel's Jr. is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Miguel's Jr. is a leading brand with a Market Performance percentile of 99, placing it in the top 1%. This high percentile indicates a strong market presence and significant customer preference compared to its peers like Experience Zuzu, Six Feet Under Pub & Fish House, Mr. Hero, JZ Steakhouse, Butcher 360: all you can eat Korean BBQ, and Guapo's Restaurant, who share the same or adjacent percentile.
Customer Satisfaction is key to gauge customer happiness, loyalty, and likelihood to recommend, impacting brand reputation and long-term success.
Miguel's Jr. has a customer satisfaction rate of 75% in the United States, with a slight increase of 0.4 percentage points compared to the previous year. This indicates a generally positive customer experience, consistently maintained across California locations.
Average Check reflects customer spending per visit, highlighting pricing strategy effectiveness and potential revenue optimization opportunities.
The average check for Miguel's Jr. is $15.50 USD, reflecting a 2.7% decrease compared to the previous year. The trend in California shows fluctuations, with the average check varying between $14.60 and $16.69 during the reporting period.
Number of Outlets indicates brand's reach and expansion, reflecting growth strategy and market penetration effectiveness.
Miguel's Jr. has 23 outlets in California. This indicates a focused regional presence, suggesting a strategy of concentrated market coverage within the state.
Competitor analysis helps identify direct rivals and understand customer preferences, informing competitive strategies and differentiation efforts.
The top competitors for Miguel's Jr. based on cross-visitation are In-N-Out Burger (18.98%), McDonald's (18.67%), Starbucks (9.64%), Del Taco (9.04%), and Denny's (8.73%). This indicates that customers who visit Miguel's Jr. also frequently visit these fast-food and cafe chains.
Understanding Traffic Workload by hours allows for optimizing staffing, resource allocation, and promotional efforts during peak periods.
Traffic workload at Miguel's Jr. peaks between 12 PM and 6 PM, with the highest traffic around 12 PM (79.66%). There is little to no activity between 10 PM and 7 AM, indicating the restaurant's operational hours.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies, optimizing engagement and brand affinity.
Miguel's Jr. shows a high affinity with women (83%) and men (116%). Gen X consumers are overrepresented (142%), while Gen Y (84%) and Gen Z (47%) are underrepresented, suggesting focused engagement efforts for these segments may be beneficial.