Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Miguel's Jr. performance in the United States and how they change over time
See what factors influence Miguel's Jr. performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Miguel's Jr. is in the lower 38% of brands
Sample of brands in the same percentile
An analysis of Miguel's Jr.' competitors in the United States
An analysis of Miguel's Jr.' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Miguel's Jr. is in the lower 38% of brands, indicating a below average market performance. This means the brand captures less foot traffic compared to competitors. Performance peers in the same range include NY Bakery and Desserts, Sweetwaters Coffee & Tea, Nai Brother Sauerkraut Fish 奈哥酸菜鱼 (Columbia University), Karizma Lounge, The Hyderabad Indian Grill, and Front Porch Cafe.
Customer satisfaction reflects loyalty and brand perception, directly impacting revenue and long-term growth.
Miguel's Jr.'s overall customer satisfaction is 76%, a 1.8 percentage point increase year-over-year. This indicates improved customer sentiment. In California, the CSAT is also 76%, reflecting consistent satisfaction across the brand's primary location.
Average check reveals customer spending habits, crucial for pricing strategies and revenue forecasting.
Miguel's Jr.'s overall average check is $15.50, a 0.9% decrease year-over-year. This suggests customers are spending slightly less per visit. In California, the average check is also $15.50, mirroring the overall trend.
Outlet count indicates brand reach and market presence, influencing accessibility and brand awareness.
Miguel's Jr. has 22 outlets in California. This indicates a concentrated presence within the state, suggesting a regional focus for the brand's operations.
Identifying competitors helps refine strategies, understand market dynamics, and capture market share.
Miguel's Jr.'s top competitors based on customer cross-visitation are McDonald's (17.25%), In-N-Out Burger (16.08%), Starbucks (10.20%), Del Taco (9.80%), and Jack in the Box (7.84%). This shows customers also frequent these major fast-food chains.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation for optimal service.
Miguel's Jr.'s peak traffic workload occurs between 12 PM and 6 PM, with the highest workload around 12 PM (78.45%). Traffic starts increasing at 7 AM, peaks during lunch and dinner hours, and declines significantly after 9 PM.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
Miguel's Jr. shows high affinity with women (index 85) and men (index 114). Among generations, Gen X is overrepresented (index 149), while Gen Y (index 76) and Gen Z (index 23) are underrepresented, suggesting a need to tailor marketing to younger demographics.