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Managing Partner, Global Business Development
See what factors influence Migros performance in the Switzerland and how they change over time
See what factors influence Migros performance in the Switzerland and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Migros' competitors in the Switzerland
An analysis of Migros' competitors in the Switzerland
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Migros is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reflects brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Migros has a market performance percentile of 99, indicating a leading position in the Cafe & Restaurants industry in Switzerland. This percentile means Migros captures a significantly higher share of customer foot traffic compared to its competitors, signifying strong brand preference. Performance peers in the same percentile range include Safran, Marché, Santa Lucia, Holy Cow! Gourmet Burger Co, Coop, and Subway.
Customer satisfaction (CSAT) is crucial as it reflects customer loyalty, impacts brand reputation, and influences future revenue through repeat business.
Migros' overall customer satisfaction is 67%, a slight decrease of 0.4 percentage points year-over-year. Geneva exhibits the highest CSAT at 91% with significant growth, while Grisons shows a decrease in CSAT. This suggests varying customer experiences across different states, with Geneva demonstrating a particularly strong positive sentiment and Grisons needing improvement. Dynamic CSAT data shows fluctuations, with a peak in May 2025.
Average check reveals customer spending habits, impacting revenue strategies. Monitoring it helps optimize pricing and promotions for increased profitability.
The overall average check for Migros is 18.8 CHF, representing a 12.4% increase year-over-year. Solothurn shows the highest average check at 29.2 CHF. The average check has fluctuated between 16.52 CHF and 20.6 CHF during the observed period, indicating variability in customer spending behavior. This shows effectiveness of sales and marketing strategies.
Outlet count indicates brand reach, influencing market presence. Expansion strategies rely on outlet data to optimize market coverage and accessibility.
Migros has the highest number of outlets in Zurich (108), followed by Bern (68) and Vaud (58), reflecting their strong presence in these states. Outlet distribution indicates strategic importance of Zurich, Bern and Vaud for Migros' operations.
Competitor analysis helps understand market dynamics, informing strategies to gain a competitive edge, retain customers, and identify growth opportunities.
McDonald's is the most visited brand by Migros customers (17.12%), followed by Coop (8.44%) and Burger King (7.44%). Starbucks and Marché share similar cross-visitation rates (2.98%). This indicates that while Migros has a distinct customer base, there's considerable overlap with fast-food chains like McDonald's and Burger King, and Coop.
Understanding traffic workload by hours helps optimize staffing, resource allocation, and marketing efforts to match peak customer activity times.
Peak traffic workload for Migros occurs between 9 AM and 4 PM, with the highest activity around 12 PM (55.13). Traffic starts increasing significantly from 7 AM, peaks during midday, and declines sharply after 6 PM. Minimal activity is observed during nighttime hours. Staffing and promotional strategies should align with peak hours.
Analyzing consumer segments helps tailor marketing strategies to specific demographics, maximizing engagement and improving brand resonance with different groups.
Migros customers are predominantly women, with an affinity index of 88, and there is a notable over-representation of men (affinity index of 108). Gen X exhibits the highest affinity (125), indicating strong representation among Migros' customer base. Gen Y and Gen Z are under-indexed (82 and 37 respectively), suggesting relatively lower affinity compared to Gen X.