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Managing Partner, Global Business Development
See what factors influence Burger King performance in the Switzerland and how they change over time
See what factors influence Burger King performance in the Switzerland and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Burger King' competitors in the Switzerland
An analysis of Burger King' competitors in the Switzerland
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Burger King has a market performance of 99, positioning it as a leading brand in the Cafe & Restaurants industry in Switzerland. This high percentile means Burger King captures a significant share of customer traffic compared to its peers. Performance peers in similar range: McDonald's, Hans im Glück, Pizzeria Ristorante Molino, Nooch Asian Kitchen, Züri Bistro, Tandoori Restaurant Interlaken.
Customer satisfaction (CSAT) reflects loyalty and brand perception, directly influencing sales and long-term growth through repeat business and positive reviews.
Burger King's overall customer satisfaction in Switzerland is 68%, with a 4.2 percentage point increase year-over-year, showing positive improvement. St. Gallen has the highest CSAT at 85%, followed by Neuchâtel at 83%. CSAT slightly varied during the period, peaking in June 2025 at 69.54%.
Average check reveals spending habits, vital for menu pricing and promotions, directly impacting revenue and profitability per transaction.
The overall average check for Burger King in Switzerland is 23.2 CHF, a 7.8% increase year-over-year. Uri has the highest average check at 31.2 CHF. Average check was at its highest in July 2025 at 24.14 CHF.
Outlet count indicates market presence and accessibility, influencing brand visibility and potential customer reach in different regions.
Burger King has the highest number of outlets in Zurich (20), followed by Aargau (9) and Vaud (8). This distribution reveals a concentration of Burger King's physical presence in these cantons.
Competitor analysis identifies market rivals and overlap in customer base, essential for strategic positioning and competitive advantage.
McDonald's is Burger King's primary competitor, with a cross-visitation rate of 22.24%. Other notable competitors include KFC (3.49%), Holy Cow! Gourmet Burger Co (2.86%), Starbucks (2.54%) and Coop (2.38%).
Traffic workload shows peak hours, guiding staffing, promotions, and resource allocation for optimal efficiency and customer experience.
Burger King experiences peak traffic workload between 12:00 and 20:00, with the highest workload around 13:00 (62.99) and 14:00 (63.22). Traffic significantly decreases after 22:00.
Consumer segments by gender and generation help brands tailor marketing, improving relevance and engagement for optimal ROI and market penetration.
Women are overrepresented among Burger King's consumers (affinity index 76), as well as Gen Y consumers(109) when compared to average. Men (115) also have high affinity. Gen X(96) and Gen Z consumers (90) have lower affinity.