Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Burger King performance in the Switzerland and how they change over time
See what factors influence Burger King performance in the Switzerland and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the Switzerland
An analysis of Burger King' competitors in the Switzerland
In Cafés & Restaurants
·Jun – Aug 25
Burger King is in the top 3% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Burger King's market performance is at the 97th percentile, indicating a leading position in Switzerland's Cafe & Restaurants industry. This high percentile suggests strong customer preference and competitive advantage. Performance peers include Tandoori Restaurant Interlaken, Züri Bistro, Nooch Asian Kitchen, Hans im Glück, Pizzeria Ristorante Molino, and McDonald's.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Burger King's overall customer satisfaction in Switzerland is 69%, a 3.7 percentage point increase year-over-year. St. Gallen and Neuchâtel show the highest satisfaction, at 85% and 84% respectively, with significant growth. This indicates improved customer experiences across key locations.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
The average check for Burger King in Switzerland varies by state. Uri has the highest average check at 31.2 CHF. The overall average check dynamic data shows a rise from 21.85 CHF in May 2025 to 24.13 CHF in July 2025.
Outlet count indicates market reach and brand accessibility, influencing market share and revenue potential.
Burger King has 21 outlets in Zurich, the highest number in Switzerland. Aargau has 9 outlets, Vaud has 8, and Bern has 7. This distribution reflects strategic placement to maximize market coverage and customer convenience.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and differentiation efforts.
McDonald's is Burger King's top competitor with a cross-visitation rate of 22.25%. Other competitors include KFC (3.38%), Holy Cow! Gourmet Burger Co (2.83%), Starbucks (2.52%), and Migros (2.36%). This indicates a significant overlap in customer base with McDonald's.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer service.
Burger King experiences peak traffic between 12:00 and 20:00, with the highest workload at 12:00-13:00 (61.54% and 62.12% respectively). Traffic is lowest between 3:00 and 7:00. This data informs staffing and promotional strategies.
Understanding consumer segments enables targeted marketing, improving engagement and ROI by tailoring campaigns to specific demographics.
Burger King's customer base in Switzerland shows a higher affinity among women (80%) and men (114%). Gen Y shows a higher affinity (109%), while Gen Z is under-indexed (83%). This suggests targeted marketing towards Gen Y and further engagement strategies for Gen Z.