Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Switzerland and how they change over time
See what factors influence McDonald's performance in the Switzerland and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Switzerland
An analysis of McDonald's' competitors in the Switzerland
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
McDonald's in Switzerland is a leading brand, ranking in the top 1% within the Cafe & Restaurants industry. This indicates a strong market presence and high customer preference compared to its peers. Performance peers in a similar range include Tandoori Restaurant Interlaken, Züri Bistro, and Nooch Asian Kitchen.
Customer satisfaction (CSAT) reflects how happy customers are with a brand, impacting loyalty and recommendations.
McDonald's in Switzerland has a customer satisfaction rate of 57%, a 3.4 percentage point increase year-over-year. Geneva shows the highest CSAT at 76%, with Glarus showing the largest growth of 20.8 percentage points. This indicates improving customer sentiment across most regions.
Average check reveals how much customers spend per visit, indicating pricing strategy effectiveness and customer spending habits.
The average check for McDonald's in Switzerland varies by state, with Glarus having the highest average check at 29.7 CHF. Overall average check data is not available. The average check has fluctuated slightly between 21.08 CHF and 22.04 CHF during the period.
Outlet count indicates brand reach and market penetration, reflecting expansion strategy and customer accessibility.
McDonald's has the most outlets in Zurich (27), followed by Vaud (24) and Bern (20). This distribution highlights key regions for McDonald's presence in Switzerland, showing where the brand has the strongest physical footprint.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and market positioning.
The top competitors for McDonald's in Switzerland, based on cross-visitation, are Burger King (10.50%), KFC (2.97%), and Migros (2.56%). This indicates that customers who visit McDonald's also frequently visit these brands, suggesting direct competition for the same customer base.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to meet demand.
McDonald's in Switzerland experiences peak traffic between 12:00 and 19:00, with the highest workload around 12:00-13:00 (64.33-64.73). Traffic is lowest between 4:00 and 6:00. This data helps optimize staffing and operations during peak and off-peak hours.
Understanding consumer segments allows targeted marketing, tailoring products and messages to specific demographics.
McDonald's customer base in Switzerland shows a high affinity towards women (80 index) and men (114 index). Among generations, Gen X shows a high affinity (109 index), while Gen Y (97 index) and Gen Z (91 index) are under-indexed. This suggests targeted marketing towards Gen X and men may be particularly effective.