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Managing Partner, Global Business Development
See what factors influence McDonald's performance in the Switzerland and how they change over time
See what factors influence McDonald's performance in the Switzerland and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Switzerland
An analysis of McDonald's' competitors in the Switzerland
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's market performance in Switzerland is leading with a percentile of 99, placing it in the top 1% of brands. This indicates a strong market position relative to competitors like Burger King, Hans im Glück, Pizzeria Ristorante Molino, Nooch Asian Kitchen, Züri Bistro, and Tandoori Restaurant Interlaken, all at the same percentile.
Customer satisfaction reflects customer loyalty and predicts future business. Higher satisfaction generally correlates with increased revenue and brand advocacy.
McDonald's in Switzerland shows an overall customer satisfaction of 56%, a 2.8 percentage point increase year-over-year. Geneva has the highest satisfaction at 75%, followed by Glarus (73%), Zug (70%), and Basel-City (69%). Ticino shows a decrease in satisfaction at 67%.
Average check indicates how much customers spend per visit, directly impacting revenue. Monitoring this helps optimize pricing and promotions to increase profitability.
The average check for McDonald's in Switzerland is CHF 21.4, a 3.4% increase year-over-year. Glarus leads with an average check of CHF 29.7, while Neuchâtel, Zug, Geneva, and Fribourg have lower average checks at CHF 24.9, CHF 24.3, CHF 23.8, and CHF 23.7, respectively.
Outlet count indicates brand reach and accessibility. A higher number of outlets often translates to greater market presence and customer convenience.
McDonald's has the highest number of outlets in Zurich (27), followed by Vaud (22) and Bern (20). Geneva and Aargau each have 14 outlets, while St. Gallen and Wallis have 11 each. Lucerne has 9 outlets, Ticino has 8, and Fribourg has 7 outlets.
Competitor analysis reveals who the brand is competing with, aiding in strategic planning to gain market share and understand competitive threats.
The top competitors for McDonald's in Switzerland, based on cross-visitation, are Burger King (10.41%), KFC (3.05%), Migros (2.56%), Coop (2.45%), and Starbucks (2.01%). This indicates that customers who visit McDonald's also frequently visit these brands.
Traffic workload by hour reveals peak times and helps optimize staffing, promotions, and resource allocation to meet customer demand efficiently.
McDonald's in Switzerland experiences peak traffic workload between 12:00 PM and 7:00 PM, with the highest traffic around 1:00 PM (65.87%). Traffic is lowest between 3:00 AM and 6:00 AM, indicating the need for optimized staffing and resource allocation during peak hours.
Analyzing consumer segments by gender and generation informs targeted marketing, helping brands tailor campaigns to maximize engagement and ROI.
McDonald's in Switzerland shows a higher affinity among women (78%), while men are over-indexed with 114%. Gen X (109%) is over-indexed, whereas Gen Y (98%) and Gen Z (92%) are under-indexed, suggesting varying engagement levels across generations.