Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Mi Ranchito performance in the United States and how they change over time
See what factors influence Mi Ranchito performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Mi Ranchito is in the lower 34% of brands
Sample of brands in the same percentile
An analysis of Mi Ranchito' competitors in the United States
An analysis of Mi Ranchito' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mi Ranchito's market performance is in the lower 34%, indicating a below-average market position. This suggests the brand captures less foot traffic compared to competitors. Performance peers in the same percentile range include Barlume Downstairs, Suzie's Pastry Shoppe, Isla Del Mar, Chicago's Pizza, Lost in Paradise Rooftop, and Avocado Cantina.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
Mi Ranchito's overall CSAT is 77%, a 4.2 percentage point increase year-over-year. Missouri shows the highest CSAT at 86%, while California has 73%. The CSAT trend decreased from June (83.83%) to August (69.39%) 2025. This suggests a generally positive customer experience, with room for improvement in specific locations and recent months.
Average check reveals how much customers spend per visit, influencing revenue. Monitoring this KPI helps optimize pricing and identify upselling opportunities.
Mi Ranchito's overall average check is $21.20, a 2.9% decrease year-over-year. California has the highest average check at $25.00. The average check increased from June ($20.73) to August ($21.96) 2025. This indicates a slight decline in customer spending compared to last year, with regional variations.
Outlet count indicates brand reach and growth. More outlets can increase market presence and accessibility, driving revenue and brand awareness.
Mi Ranchito has 12 outlets in California, 7 in Kansas, 2 in Texas, and 1 each in New York, Missouri, Nebraska, and Virginia. California accounts for the largest share of outlets. This distribution highlights California as a key market for Mi Ranchito.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies and marketing efforts.
Mi Ranchito's top competitors based on cross-visitation are McDonald's (15.93%), Wendy's (8.24%), Starbucks (7.14%), Taco Bell (6.59%), and Culver's (6.59%). This indicates that customers who visit Mi Ranchito also frequently visit these fast-food chains, suggesting a need to differentiate and capture more customer loyalty.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to optimize customer service and minimize wait times.
Mi Ranchito experiences peak traffic workload between 11 AM and 7 PM, with the highest workload at 61.39% at 6 PM. Traffic is minimal between 12 AM and 5 AM. This data suggests the need for increased staffing and resources during peak hours to manage customer flow effectively.
Understanding consumer segments enables targeted marketing. Gender and generational insights inform tailored campaigns, improving engagement and ROI.
Women have an affinity index of 91, while men have an affinity index of 109. Gen X has an affinity index of 128, Gen Y has an affinity index of 72, and Gen Z has an affinity index of 109. This suggests that Mi Ranchito is over-indexed with men and Gen X, and under-indexed with women and Gen Y.