Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Mi Ranchito performance in the United States and how they change over time
See what factors influence Mi Ranchito performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mi Ranchito' competitors in the United States
An analysis of Mi Ranchito' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Mi Ranchito is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand’s share of foot traffic, showing competitive strength and customer preference in the industry.
Mi Ranchito's market performance is in the top 1% (leading). This position indicates a strong market presence, capturing significant customer foot traffic compared to competitors like La Gasolina, La Cabra, Big Mike's Soul Food, Russell Stover Chocolates, Laguna Madre Seafood Company, and 375 Chicken'n Fries, who are also performing in the top percentile.
CSAT reflects customer happiness. Tracking CSAT helps gauge loyalty, identify areas for improvement, and predict future success.
Mi Ranchito's overall CSAT is 77%, a 5.5pp increase year-over-year. Missouri shows 80% satisfaction, Kansas 75%, while Nebraska lags at 63% with a decrease. This suggests customer experience varies by location, needing targeted improvements in Nebraska.
Average check is how much customers spend per visit. Monitoring this KPI shows pricing power and customer spending habits.
Mi Ranchito's average check is $21, up 4.8% year-over-year. Kansas averages $20.8 USD, while Missouri is at $18.1 USD. Fluctuations indicate a need to understand regional pricing strategies and customer spending behavior.
Outlet count shows brand reach. More outlets often mean more revenue, and a larger physical footprint in the market.
Mi Ranchito has 7 outlets in Kansas, followed by 2 in Texas, and 1 each in New York, California, Missouri, Nebraska, and Virginia. Kansas dominates the outlet presence, indicating a regional focus.
Competitor analysis identifies key rivals. Knowing who customers visit helps refine marketing and improve customer retention strategies.
Mi Ranchito's customers also frequently visit McDonald's (9.55%), Wendy's (7.30%), Culver's (6.74%), Taco Bell (5.62%), and Sonic Drive-In (5.62%). This reveals competition from major fast-food chains, indicating a need to differentiate and attract more customers.
Understanding peak traffic times helps optimize staffing, manage inventory, and improve customer experience during busy hours.
Mi Ranchito's peak traffic workload occurs between 17:00 and 19:00 hours, reaching 63.84% at 18:00. The lowest traffic is between 2:00 and 4:00 hours. Optimizing resources for peak times is crucial.
Consumer segment analysis helps brands target marketing efforts and tailor products to specific demographic groups.
Mi Ranchito's customer base shows a higher affinity among women (112%) and Gen X (147%). Gen Y is under-indexed (57%). This suggests focusing marketing on women and Gen X to boost engagement, while understanding Gen Y's needs.