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Managing Partner, Global Business Development
See what factors influence محارة البحر performance in the United Arab Emirates and how they change over time
See what factors influence محارة البحر performance in the United Arab Emirates and how they change over time
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Available by subscription
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Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of محارة البحر' competitors in the United Arab Emirates
An analysis of محارة البحر' competitors in the United Arab Emirates
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
محارة البحر is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand strength and customer preference within the Cafe & Restaurants industry. It shows competitive strength and customer preference.
محارة البحر's market performance is in the top 1% within the Cafe & Restaurants industry in the United Arab Emirates, indicating a leading market position. This high percentile reflects strong customer preference and a significant share of foot traffic, making it a leader among competitors like Bakerist, Boracay cafe, Trattoria, GANDOFLY RESTAURANT, Samad Al Iraqi Restaurant, and MITTS and TRAYS, which share a similar leading position.
Customer satisfaction (CSAT) reflects customer happiness. Monitoring CSAT helps improve service quality and retain customers, directly impacting revenue.
Overall customer satisfaction for محارة البحر is 59%, a decrease of 4.1 percentage points year-over-year. Satisfaction varies by region: Sharjah Emirate shows high satisfaction (81%), while Dubai has 61%, and Abu Dhabi Emirate has 56%. Focus on the states with lower CSAT is needed to improve the overall experience.
Average check indicates customer spending per visit. Monitoring the average check helps assess pricing strategy and identify revenue growth opportunities.
The overall average check for محارة البحر is 56.7 AED, a 14.8% increase year-over-year. Dubai has the highest average check at 64.9 AED. Sharjah Emirate shows an average check of 40 AED, while Abu Dhabi Emirate is at 55.9 AED. Strategies might be needed to increase spending in low value locations.
Number of outlets indicates brand reach. Tracking outlets helps understand geographic presence and potential for market expansion and revenue.
محارة البحر has 38 outlets in Abu Dhabi Emirate, 9 in Dubai, 5 in Sharjah Emirate, and 1 in Fujairah Emirate. The concentration of outlets in Abu Dhabi Emirate suggests it's a key market. More outlets are needed for increasing the potential market share.
Competitor analysis highlights primary competition. Understanding overlap in customer visits informs strategies to differentiate and retain customers.
The top competitors for محارة البحر based on cross-visitation are McDonald's (16.17%), KFC (13.77%), Burger King (8.68%), Starbucks (5.39%), and Hardee's (5.24%). These brands attract some of the same customers, indicating opportunities for differentiation and targeted marketing.
Traffic workload reveals peak hours. Understanding when traffic workload helps optimize staffing, promotions, and resource allocation for efficiency.
Traffic workload for محارة البحر peaks between 6 PM and 10 PM, with the highest workload at 21:00 (69.69%). Traffic is lowest between 3 AM and 5 AM. Optimal staffing and marketing are needed for the peak hours.
Consumer segments provide insight into demographics. Gender and generation mix informs targeted campaigns for engagement, improving marketing ROI.
محارة البحر's consumer base shows a high affinity towards men (129%), women (51%), Gen X (95%), Gen Y (110%) and Gen Z (45%). Gen Y demonstrates higher-than-average engagement. The brand has low affinity with Gen Z.