Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Meridian Ice performance in the India and how they change over time
See what factors influence Meridian Ice performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jul – Sep 25
Meridian Ice is in the lower 41% of brands
Sample of brands in the same percentile
An analysis of Meridian Ice' competitors in the India
An analysis of Meridian Ice' competitors in the India
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Meridian Ice's market performance is in the lower 41%, indicating a below average market standing. This suggests that Meridian Ice captures less foot traffic compared to its competitors. Performance peers in the same percentile range include: Ghumar Village, Natraj Dining Hall, Kafe Ratnagiri Local, 24th Main Restaurant, The Coffee Brewery, and Salna.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. High CSAT scores often correlate with repeat business and positive word-of-mouth.
Meridian Ice demonstrates a strong customer satisfaction level with an overall CSAT of 90%, a 2 percentage point increase year-over-year. In Maharashtra, the CSAT is also 90%, with a similar growth of 2 percentage points. This indicates a positive trend in customer perception and loyalty towards Meridian Ice.
Outlet count indicates brand reach and market presence. Tracking this metric informs expansion strategies and reflects overall business growth and market penetration.
Meridian Ice has 20 outlets in Maharashtra. This indicates the brand's physical presence and accessibility within the state. The absence of growth data limits the ability to assess expansion trends.
Identifying competitors helps refine strategies. Analyzing cross-visitation patterns reveals shared customer bases, informing targeted marketing and competitive positioning.
Meridian Ice's top competitors based on customer cross-visitation are McDonald's (5.59%), Natural Ice Cream (5.03%), Domino's Pizza (4.47%), Irani Cafe (3.35%), and KFC (2.79%). This indicates that customers who visit Meridian Ice also frequently visit these brands, suggesting potential areas for competitive differentiation.
Traffic workload by hour reveals peak times, optimizing staffing and resource allocation. Understanding customer flow enhances operational efficiency and service quality.
Meridian Ice experiences peak traffic workload between 6 PM and 10 PM, with the highest workload at 10 PM (65.20%). The lowest traffic occurs between 4 AM and 7 AM. This data suggests optimal staffing and resource allocation should focus on evening hours to meet customer demand.
Analyzing consumer segments by Gender and Generation informs targeted marketing. Affinity insights guide positioning strategies, enhancing engagement and brand relevance.
Meridian Ice shows a high affinity with Men (index 109) and Gen X (index 111), indicating these segments are overrepresented among its customers. Women (index 79) and Gen Z (index 88) are underrepresented. This suggests marketing efforts could be tailored to better engage Women and Gen Z, while leveraging the existing affinity with Men and Gen X.