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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Meridian Ice performance in the India and how they change over time
See what factors influence Meridian Ice performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Aug – Oct 25
Meridian Ice is right in the middle
Sample of brands in the same percentile
An analysis of Meridian Ice' competitors in the India
An analysis of Meridian Ice' competitors in the India
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Meridian Ice holds the 49th percentile in the India Cafe & Restaurants market, indicating a below average/lagging market position. This percentile reflects its share of customer traffic relative to competitors. Performance peers in the same percentile range include Kamat and Aroma Of Dakshin.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and market positioning.
Meridian Ice's top competitors based on cross-visitation are McDonald's (8.19%), Natural Ice Cream (4.71%), Domino's Pizza (3.97%), and Irani Cafe (3.97%). This indicates a significant overlap in customer base with these brands.
Traffic workload by hour reveals peak times, optimizing staffing and resource allocation for better service.
Meridian Ice experiences peak traffic workload between 6 PM and 10 PM, with the highest workload at 22:00 (69.10%). The lowest traffic is observed between 4 AM and 7 AM. This data helps optimize staffing and resource allocation.
Understanding consumer segments enables targeted marketing, tailoring products and messages to specific groups for higher engagement.
Women show a high affinity (74%) towards Meridian Ice, while men are over-represented (111%). Gen Y is over-represented (103%), while Gen X (85%) and Gen Z (93%) are under-indexed. This suggests targeted marketing towards men and Gen Y may be effective.