Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Berco's performance in the India and how they change over time
See what factors influence Berco's performance in the India and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Berco's' competitors in the India
An analysis of Berco's' competitors in the India
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Berco's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows a brand’s share of foot traffic, revealing competitive strength and customer preference in the Cafe & Restaurants industry.
Berco's is a leading brand, ranking in the top 1% in India's Cafe & Restaurants sector. This high percentile indicates strong customer preference and market presence. Performance peers include Indian Chicken Express, White Garden - Vegetarian Artisan Kitchen, Hotel Keshav Raj, Lalit Bar and Restaurant with Family lounge, Dareecha, and Asia kitchen by Mainland China, all at the 99th percentile.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue within the competitive Cafe & Restaurants market.
Berco's overall customer satisfaction is 76%, a decrease of 6.7 percentage points year-over-year. Gujarat shows the highest CSAT at 94%, while Bihar has the lowest at 41%. Haryana shows the largest CSAT increase at 31.5pp. This suggests varying customer experiences across states, pointing to areas for service improvement.
Average check indicates customer spending habits and revenue potential, crucial for pricing strategies and profitability in the Cafe & Restaurants sector.
Berco's average check is INR 1.1K, a 2.6% increase year-over-year. Haryana has the highest average check at INR 1.4K. Delhi has the lowest with INR 1K. This data reveals spending variances across different regions, vital for localized menu and promotional strategies.
Outlet count reflects market presence and expansion, key indicators of brand reach and growth potential in the Cafe & Restaurants industry.
Berco's has 40 outlets across India, with Delhi having the most (14), followed by Uttar Pradesh (9) and Haryana (8). Other states have fewer outlets (Assam - 2, others - 1). This distribution highlights key markets and opportunities for expansion in under-represented regions.
Competitor analysis reveals market dynamics and customer preferences, informing competitive strategies and differentiation in the Cafe & Restaurants market.
Berco's customers also frequent McDonald's (6.44% cross-visitation), Burger King and Silbuttah Story by Berco's (both 5.15%), Bikanervala (4.29%), and Haldiram's (4.29%). This cross-visitation indicates shared customer base and competitive overlap, highlighting key competitors to monitor.
Traffic workload analysis identifies peak hours, essential for optimizing staffing and resource allocation in the Cafe & Restaurants business.
Berco's experiences peak traffic workload between 11:00 AM and 10:00 PM, with the highest workload around 8:00 PM to 10:00 PM (54.12%-59.21%). Traffic is minimal between midnight and 10:00 AM. This data informs staffing and operational adjustments to meet peak demand.
Understanding consumer segments by gender and generation helps target marketing and positioning, crucial for maximizing engagement and relevance.
Berco's customer base shows higher affinity among women (Affinity Index 122) and Gen X (Affinity Index 126). Men (Affinity Index 92) and Gen Z (Affinity Index 82) are under-indexed. Gen Y shows an affinity index of 96. These insights can refine marketing strategies to better resonate with key segments.