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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence The Burger Company performance in the India and how they change over time
See what factors influence The Burger Company performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of The Burger Company' competitors in the India
An analysis of The Burger Company' competitors in the India
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
The Burger Company is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
The Burger Company's market performance is at the 49th percentile, indicating a below average/lagging position. This suggests the brand captures less foot traffic compared to most competitors. Performance peers in the same percentile range include Hello Restaurant & Cafe, Maya Bazaar Restaurant, Seasons Food Court, Mustard Madras - Sector, Yaa Alif Biriyani Velappanchavadi, and Foo.
Competitor analysis identifies key rivals and their customer overlap, informing strategies to differentiate and retain customers in the competitive landscape.
The top competitors for The Burger Company, based on customer cross-visitation, are Domino's Pizza (6.81%), The Burger Homie's (5.24%), Peppers Pizza (5.24%), Pizza Den (3.14%), and Haldiram's (3.14%). This indicates a significant overlap in customer base with these brands.
Traffic workload distribution reveals peak hours, enabling optimized staffing, resource allocation, and marketing efforts for maximum efficiency.
The Burger Company experiences peak traffic workload between 17:00 and 20:00, with the highest workload at 19:00 (61.69%). Traffic is lowest between 4:00 and 8:00. This data informs staffing and marketing strategies to align with customer demand.
Understanding consumer segments by gender and generation enables targeted marketing, personalized experiences, and optimized product offerings for increased engagement.
The Burger Company's customer base shows a high affinity towards women (85%) and men (106%). Gen Z (164%) shows the highest affinity, followed by Gen Y (102%), while Gen X (51%) is under-indexed. This suggests marketing should focus on Gen Z and Gen Y, with tailored messaging for each gender.