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See what factors influence The Burger Company performance in the India and how they change over time
See what factors influence The Burger Company performance in the India and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of The Burger Company' competitors in the India
An analysis of The Burger Company' competitors in the India
In Cafés & Restaurants
·Jun – Aug 25
The Burger Company is in the top 1% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows the brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
The Burger Company's MARKET PERFORMANCE is at the 99th percentile, indicating a leading position in the Cafe & Restaurants industry in India. This means the brand attracts more customers than 99% of its peers. Performance peers in the same percentile are Mannat, Flight Paradise Restaurant, Pokket Cafe, Grand dreams - Best Restaurant in Aishbagh | Restaurant Near Me | Family Restaurant in Aishbagh Lucknow ||, Baluchi, and Bengaluru Cafe.
Customer satisfaction (CSAT) measures how well a brand meets customer expectations, crucial for loyalty and positive word-of-mouth.
The Burger Company's overall CSAT is 76%, a decrease of 8.1 percentage points year-over-year. Karnataka shows the highest CSAT at 100% with 6.3 percentage points increase, while Odisha shows the lowest at 63% with a significant decrease of 34.2 percentage points. This indicates a need to improve customer experience, especially in Odisha and Haryana (78%, -15.5pp).
Average check reflects the amount customers spend per visit, influencing revenue and profitability. It helps to see spending habits of customers.
The Burger Company's overall average check is 398.8 INR, an increase of 3.7% year-over-year. Uttar Pradesh has the highest average check at 434.7 INR, while Haryana's is 300 INR. The average check fluctuated between 354.55 INR and 429.55 INR in the observed period, showing variability in customer spending.
The number of outlets indicates a brand's reach and expansion, directly impacting market penetration and accessibility.
The Burger Company has the most outlets in Uttar Pradesh (14), followed by Haryana and Delhi (6 each). This distribution highlights key markets for the brand, suggesting regional focus in its expansion strategy within India. The report shows a geographic concentration of outlets.
Identifying top competitors by cross-visitation reveals direct rivals and customer preferences, aiding in strategic positioning and differentiation.
McDonald's is the top competitor with a cross-visitation rate of 6.47%, followed by Hangout Cafe Madhyamgram (4.12%), Pizza Hut (3.53%), GRILL HUB (2.94%), and Khana Company (2.94%). This means that customers of The Burger Company also frequently visit these brands, indicating they are the main competitors.
Analyzing traffic workload by hour reveals peak and off-peak times, enabling optimized staffing, marketing, and resource allocation.
The peak traffic hours for The Burger Company are between 17:00 and 20:00 (5 PM to 8 PM), with the highest workload at 19:00 (7 PM) at 61.69%. Traffic is significantly lower during the early morning hours. Operational strategies should align with this peak.
Consumer segment insights inform targeted marketing, product development, and positioning strategies, maximizing engagement and ROI.
Women are strongly represented, with an affinity index of 90, while Men have an affinity index of 104. Gen Y has an affinity index of 112, and Gen Z is strongly over-represented with an affinity index of 133. Gen X is under-represented (34). The Burger Company resonates more with younger consumers.