Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Uruguay and how they change over time
See what factors influence McDonald's performance in the Uruguay and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
An analysis of McDonald's' competitors in the Uruguay
An analysis of McDonald's' competitors in the Uruguay
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market share reveals brand strength and customer preference in the industry, showing competitive success.
McDonald's holds a leading position in Uruguay's Cafe & Restaurants industry, ranking in the top 1%. This indicates a strong market presence and high customer preference compared to its peers. Competitors like Tres Cruces terminal local 28/29 and Burger King are significantly lower in percentile.
Competitor analysis identifies key rivals and cross-visitation, informing competitive strategies and market positioning.
Burger King and Tres Cruces terminal local 28/29 are the top competitors for McDonald's in Uruguay, with a cross-visitation rate of 6.58%. Starbucks follows with 4.68%. This indicates a significant overlap in customer base between these brands and McDonald's.
Traffic workload reveals peak hours, optimizing staffing and resource allocation for better service.
McDonald's in Uruguay experiences peak traffic workload between 12:00 PM and 8:00 PM, with the highest workload at 2:00 PM (58.60%). Traffic is lowest between 1:00 AM and 5:00 AM. This data helps optimize staffing and resource allocation to meet customer demand effectively.
Understanding consumer segments enables targeted marketing, improving engagement and ROI by tailoring strategies.
McDonald's in Uruguay shows a slightly higher affinity with men (105%) compared to women (95%). Gen X is overrepresented (129%), while Gen Y is underrepresented (76%). Gen Z shows an affinity index of 108%. This suggests targeted marketing should consider the preferences of Gen X and Gen Z.