Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Grido Helado performance in the Uruguay and how they change over time
See what factors influence Grido Helado performance in the Uruguay and how they change over time
Available by subscription
Available by subscription
An analysis of Grido Helado' competitors in the Uruguay
An analysis of Grido Helado' competitors in the Uruguay
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Grido Helado is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, indicating its competitive strength and customer preference in the industry.
Grido Helado holds a leading position, ranking in the top 1% in Uruguay's Cafe & Restaurants sector. This high percentile demonstrates strong customer preference. Performance peers in a similar range include El Palacio del Café.
Customer satisfaction (CSAT) measures how well a brand's products/services meet expectations, crucial for loyalty and positive word-of-mouth.
Grido Helado shows a strong CSAT at 73%, a 10.3pp increase year-over-year, indicating improved customer sentiment. Canelones state exhibits high satisfaction (85%), while Montevideo shows a slight decrease (65%). Overall, customer satisfaction is on the rise.
Outlet count signifies market presence and accessibility, reflecting brand reach and expansion efforts within the region.
Grido Helado has a significant presence with 22 outlets in Montevideo, demonstrating a strong foothold. Canelones follows with 13 outlets. The distribution across Uruguay indicates varying market penetration strategies per state.
Competitor analysis identifies key rivals and customer overlaps, informing strategies to enhance competitive advantage and retain customers.
Grido Helado's customers also frequent McDonald's (20.41%), Burger King (8.16%), and Tres Cruces terminal local 28/29 (7.14%), indicating shared customer interests in fast food and convenient dining options. Starbucks and El Italiano follow with 4.08% each.
Traffic workload analysis by hour reveals peak times, enabling optimal staffing and resource allocation to meet demand efficiently.
Grido Helado experiences peak traffic between 4 PM and 6 PM (HOD 16-18), with the highest workload at 5 PM (HOD 17) (58.06%). Traffic is significantly lower during early morning hours. The high traffic volume in the late afternoon/early evening could point to people wanting ice cream as an afternoon or after dinner treat.
Understanding consumer segments informs targeted marketing, allowing brands to tailor messaging and offerings to specific demographics for improved engagement.
Grido Helado's customer base shows a higher affinity among women (Index 103) compared to men (Index 97). Gen X is significantly overrepresented (Index 165), indicating high engagement, while Gen Y shows average affinity (Index 102).