Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Burger King performance in the Uruguay and how they change over time
See what factors influence Burger King performance in the Uruguay and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the Uruguay
An analysis of Burger King' competitors in the Uruguay
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Burger King in Uruguay holds the 99th percentile, making it a leading brand. This means it outperforms most competitors. Peers in similar range: McDonald's and El Club de la Milanesa.
Customer satisfaction (CSAT) reflects brand perception, influencing loyalty and revenue. Tracking CSAT helps pinpoint areas for service improvement.
Burger King's overall CSAT in Uruguay is 37%, a 4.8 percentage point decrease year-over-year. Florida shows the highest CSAT (47%), while Maldonado has the lowest (10%), indicating regional disparities.
Average check indicates customer spending per visit, crucial for revenue forecasting and menu optimization strategies to boost sales.
The overall average check for Burger King in Uruguay is 675.5 UYU, a slight increase of 0.1% year-over-year. Colonia has the highest average check (786.4 UYU), while Florida's is 639.1 UYU.
Outlet count reveals brand reach. Monitoring outlets indicates expansion effectiveness and market penetration within specific regions.
Burger King has 24 outlets in Uruguay. Montevideo leads with 12 outlets, showing its dominance in the capital. Other regions have significantly fewer locations.
Competitor analysis shows brand position in market, competitive threats, and customer preferences for strategic advantage and growth.
McDonald's is Burger King's primary competitor in Uruguay, with a cross-visitation rate of 21.20%. Tres Cruces terminal local 28/29 and Starbucks follow, with much lower rates.
Traffic workload indicates peak hours. Analyzing it helps optimize staffing and resource allocation to improve customer service.
Burger King in Uruguay experiences peak traffic between 12:00 PM and 8:00 PM, with the highest workload at 2:00 PM (58.91). Traffic is minimal between midnight and 8:00 AM.
Understanding consumer segments allows tailored marketing. Gender and generational insights refine positioning and boost engagement for a brand.
Burger King in Uruguay sees a high affinity with both Women and Men segments. Gen X over-indexes, while Gen Y is under-indexed relative to the average consumer. This suggests marketing should focus on Gen X.