Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Burger King performance in the Uruguay and how they change over time
See what factors influence Burger King performance in the Uruguay and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the Uruguay
An analysis of Burger King' competitors in the Uruguay
In Cafés & Restaurants
·Jul – Sep 25
Burger King is in the top 20% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Burger King's market performance is at the 80th percentile, indicating an above average market standing. This means Burger King outperforms many competitors in Uruguay's Cafe & Restaurants industry. Performance peers in a similar range include Lucciano's, Tres Cruces terminal local 28/29, and Rodelu.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustained growth.
Burger King's overall CSAT in Uruguay is 39%, a 1.2 percentage point increase year-over-year. Satisfaction varies by state, with Colonia and Florida showing higher CSAT (47%) and significant growth, while Maldonado and Canelones show lower CSAT and decline. Montevideo remains stable at 41%.
Average check reveals spending per customer, crucial for revenue insights and pricing strategy optimization.
The overall average check for Burger King in Uruguay is 672.3 UYU, a 6.5% increase year-over-year. Colonia has the highest average check (762.5 UYU). Montevideo's average check is 675.2 UYU, while Florida's is 582.4 UYU.
Outlet count indicates brand reach and market presence, directly influencing accessibility and revenue potential.
Burger King has a total of 23 outlets in Uruguay. The majority (12) are located in Montevideo. Canelones and Maldonado each have 2 outlets, while Soriano, Florida, Salto, Colonia, Cerro Largo, Paysandú and Rivera each have 1 outlet.
Identifying key competitors helps refine strategies, understand market dynamics, and capture market share effectively.
McDonald's is Burger King's top competitor in Uruguay, with a cross-visitation rate of 21.95%. Other notable competitors include Tres Cruces terminal local 28/29 (6.83%), Starbucks (5.37%), Rodelu (3.41%), and Domino's Pizza (2.93%).
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation for optimal service.
Burger King in Uruguay experiences peak traffic between 12:00 PM and 8:00 PM, with the highest workload around 2:00 PM (59.39%). Traffic is lowest in the early morning hours (1:00 AM to 7:00 AM).
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance with specific groups.
Burger King's customer base in Uruguay shows a higher affinity among women (89 index) and Gen Y (154 index). Men are overrepresented (112 index) and Gen X is underrepresented (80 index) compared to the average consumer.