Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Rodelu performance in the Uruguay and how they change over time
See what factors influence Rodelu performance in the Uruguay and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Rodelu' competitors in the Uruguay
An analysis of Rodelu' competitors in the Uruguay
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Rodelu is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile reveals brand's share of foot traffic, showing its competitive strength and customer preference.
Rodelu, with a Market Performance of 99, is a leading brand. This percentile indicates Rodelu's brand attracts significantly more customers compared to its performance peers, such as El Club de la Milanesa and Burger King, all within the same leading percentile range.
CSAT reflects customer happiness, a key driver of loyalty and repeat business, revealing brand's strengths and areas for improvement.
Rodelu's overall CSAT is 88%, a significant 20.4 percentage points increase year-over-year, indicating substantial improvements in customer satisfaction. Maldonado shows the highest satisfaction at 96%. CSAT increased each month from May to July 2025.
Average Check indicates customer spending per visit, reflecting pricing strategy, menu appeal, and customer purchasing power.
Rodelu's overall Average Check is 941.7 UYU, an 11.8% increase year-over-year, indicating customers are spending more per visit. Salto has the highest average check at 1.2K UYU. Average Check has fluctuated between 905.88 UYU and 973.33 UYU from May to July 2025.
Outlet count signifies brand's reach, investment in physical presence, and potential market share within Cafe & Restaurants industry.
Rodelu has a total of 12 outlets. The majority, 8 outlets, are located in Montevideo, while Salto has 2 outlets, and Paysandú and Maldonado each have 1 outlet.
Competitor analysis identifies key rivals for benchmarking, strategic positioning, and understanding customer choice within the industry.
McDonald's is Rodelu's top competitor, with a cross-visitation rate of 8.55%. Burger King follows with 5.13%. This indicates that customers who visit Rodelu also frequently visit these fast-food chains.
Understanding peak hours optimizes staffing, resource allocation, and marketing to maximize customer satisfaction and revenue.
Rodelu experiences peak traffic workload between 8 PM and 10 PM, with the highest workload at 21:00 (55.67%). The lowest workload is between 2 AM and 5 AM (0%).
Consumer demographics enable targeted marketing, product development, and service customization, increasing engagement and ROI.
Women are overrepresented among Rodelu's consumers (affinity index 109), while men are underrepresented (affinity index 91). Gen Z is significantly overrepresented (affinity index 302), Gen X is overrepresented (affinity index 142), and Gen Y is underrepresented (affinity index 58).