Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence McDonald's performance in the Singapore and how they change over time
See what factors influence McDonald's performance in the Singapore and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of McDonald's' competitors in the Singapore
An analysis of McDonald's' competitors in the Singapore
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand strength and customer preference within the Cafe & Restaurants industry, vital for strategic decision-making.
McDonald's in Singapore holds a leading market performance percentile of 99, placing it in the top 1% of brands. This indicates a strong competitive position with high customer preference. Performance peers in the same percentile range include Sanook Kitchen and Munchi Pancakes.
Competitor analysis identifies key rivals and customer cross-visitation patterns, essential for strategic positioning and competitive advantage.
The top competitors for McDonald's in Singapore, based on customer cross-visitation, are KFC (4.91%), Kopitiam (4.69%), Indulge (4.24%), Burger King (4.24%) and Starbucks (3.80%). These figures indicate the percentage of McDonald's customers who also visit these competing brands.
Traffic workload analysis helps understand peak hours and customer flow, crucial for staffing, inventory management, and service optimization.
McDonald's in Singapore experiences peak traffic workload between 18:00 (65.57) and 20:00 (69.05), with the highest traffic at 19:00 (69.05). The lowest traffic workload occurs between 3:00 (4.91) and 5:00 (5.46).
Understanding consumer segments by gender and generation enables targeted marketing, improving engagement and campaign effectiveness, driving sales growth.
McDonald's customer base in Singapore shows high affinity with women (75%, under-indexed) and men (120%, over-indexed). Generationally, the brand demonstrates a high affinity among Gen X (119%, over-indexed) and Gen Y (99%, under-indexed), with lower affinity among Gen Z (79%, under-indexed).