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Managing Partner, Global Business Development
See what factors influence Fridays performance in the Peru and how they change over time
See what factors influence Fridays performance in the Peru and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Fridays' competitors in the Peru
An analysis of Fridays' competitors in the Peru
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Fridays is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Fridays, with a market performance of 99 in Peru's Cafe & Restaurants industry, is a leading brand (>=90 percentile). This means it captures a significantly higher proportion of customer visits compared to its peers. Performance peers in similar percentile range are: Organika Restaurant, Artisano Regocijo Restaurant, Almacen Cevichería, Norky's, Plaza Norte, Mito restaurant & karaoke.
CSAT reflects customer happiness, directly impacting loyalty and brand reputation, driving revenue through repeat business and positive word-of-mouth.
Fridays' overall customer satisfaction in Peru is 60%, a 0.4pp increase year-over-year. CSAT is higher in Lima (65%) than in Callao (37%). Recent CSAT scores show fluctuation, peaking at 69.72% in June 2025. This suggests generally positive customer perception, with regional variations.
Average check indicates customer spending per visit, crucial for revenue forecasting and menu optimization to boost profitability.
The overall average check for Fridays in Peru is 73.8 PEN, a 3.2% increase year-over-year. The average check in Lima is 73.5 PEN, while in Callao it's 66.7 PEN. The average check shows an increasing trend over the observed period, reaching 79.04 PEN in July 2025.
Outlet count reflects brand reach and growth, essential for market penetration and accessibility to consumers, impacting revenue potential.
Fridays has a total of 19 outlets in Peru. The majority, 16, are located in Lima. Arequipa, Callao, and La Libertad each have 1 outlet. This distribution indicates a strong concentration in the capital, with limited presence in other regions.
Knowing competitors helps refine strategies, identify opportunities, and maintain a competitive edge in the market by understanding customer choices.
The top competitors for Fridays in Peru, based on cross-visitation, are Chili's Grill & Bar (7.14%), McDonald's (6.39%), Starbucks (6.02%), KFC (5.26%), and Pastelería San Antonio (4.89%). This indicates that customers who visit Fridays also frequent these establishments, revealing potential market overlap.
Traffic workload reveals peak hours, enabling optimized staffing and promotions to maximize customer service and revenue during busy times.
Traffic workload for Fridays in Peru varies throughout the day. Peak hours are between 11:00 and 22:00, with the highest traffic workload at 21:00 (61.79%). Conversely, the lowest traffic is between 1:00 and 7:00. These trends inform optimal staffing and operational adjustments.
Understanding consumer segments allows targeted marketing and positioning strategies based on demographic affinity, enhancing campaign relevance and ROI.
Fridays' customer base in Peru shows a higher affinity towards women (79) compared to men (115). Regarding generations, Gen X (138) and Gen Z (136) demonstrate significant affinity, while Gen Y (79) is under-indexed. These insights facilitate targeted marketing.