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See what factors influence McDonald's performance in the Panama and how they change over time
See what factors influence McDonald's performance in the Panama and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of McDonald's' competitors in the Panama
An analysis of McDonald's' competitors in the Panama
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's in Panama holds a leading position with a market performance percentile of 99, placing it in the top 1% of brands. This indicates a strong market presence relative to peers like Fosters, La Pulpería, Sugoi Caribbean Sushi, Häagen-Dazs, Applebee's and Nacionsushi, all within a similar high-performance range.
Customer satisfaction (CSAT) reflects customer happiness, influencing loyalty, repurchase rates, and positive word-of-mouth, driving long-term success.
McDonald's overall customer satisfaction in Panama is 54%, a decrease of 12 percentage points year-over-year. CSAT varies by region, with Chiriquí at 73% and Coclé at 44%. The trend from May to July 2025 shows fluctuation in satisfaction levels, peaking in June at 56.98%.
Average check is crucial for revenue insights, showing how much customers spend per visit, impacting profitability and menu strategy decisions.
The average check for McDonald's in Panama is 10.2 PAB, a 6.9% decrease year-over-year. Colón has the highest average check at 12.4 PAB, while Coclé has the lowest at 6.9 PAB. The average check fluctuated between 9.36 PAB and 10.77 PAB from May to July 2025.
Outlet count reveals brand reach, influencing market share and customer accessibility. More outlets can lead to greater convenience and brand visibility.
McDonald's has 48 outlets in Panamá Province, 13 in Panamá Oeste, 5 in Chiriquí, 3 in Coclé, 2 each in Herrera, Colón, and Veraguas, and 1 each in Los Santos and Bocas del Toro. This distribution highlights the brand's presence across various regions in Panama.
Competitor analysis identifies key rivals, revealing market dynamics and customer preferences, informing strategic positioning and competitive advantages.
McDonald's top competitors in Panama, based on customer cross-visitation, are Nacionsushi (8.66%), Pío Pío (8.38%), KFC (8.10%), Subway (6.15%), and Burger King (5.73%). This indicates shared customer bases and competitive overlap within the cafe and restaurant industry.
Traffic workload by hour reveals peak times, optimizing staffing, inventory, and marketing, improving efficiency and customer satisfaction.
McDonald's in Panama experiences peak traffic workload between 12:00 PM and 7:00 PM, with the highest workload occurring between 6:00 PM and 7:00 PM (68.40%). The lowest traffic occurs in the early morning hours (1:00 AM - 5:00 AM).
Consumer segments highlight key demographics, informing targeted marketing and product strategies based on unique consumer characteristics and preferences.
McDonald's consumer base in Panama shows high affinity towards women and men, with the male affinity over-indexed. Gen Z exhibits a significantly higher affinity than Gen X and Gen Y, suggesting stronger engagement with the younger demographic.