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Managing Partner, Global Business Development
See what factors influence Burger King performance in the Panama and how they change over time
See what factors influence Burger King performance in the Panama and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the Panama
An analysis of Burger King' competitors in the Panama
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Cafés & Restaurants
Market performance shows the brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Burger King in Panama holds a leading market performance with a percentile of 99. This signifies that it captures a substantial share of customer visits compared to its peers like La Fishería Seafood, Athanasiou, Niko's Café, Al Alma Café Restaurante - Casa Lefevre, Plaza Catedral, BBQ Fellas | Santa María, and TGI Friday's.
Customer satisfaction (CSAT) reflects the degree to which customers are happy with Burger King's products and services, impacting loyalty and brand reputation.
Burger King's overall CSAT in Panama is 69%, up by 2.7 percentage points year-over-year. Panamá Province shows a CSAT of 70%, while Panamá Oeste exhibits a lower CSAT of 58% with a decrease of 22.9 percentage points. The CSAT varied between 56.52% and 78.95% during the observed period.
Average check reveals how much customers spend per visit, which is vital for revenue optimization and understanding customer purchasing behavior.
The overall average check for Burger King in Panama is 9.9 PAB, down 13.3% year-over-year. Panamá Province has an average check of 9.7 PAB. Average check values varied between 7.88 PAB and 12.69 PAB during the period from May to July 2025.
Outlet count indicates brand presence and market coverage. A higher number can mean greater accessibility and market penetration.
Burger King has 16 outlets in Panamá Province, 4 in Panamá Oeste, and 1 each in Chiriquí, Colón, and Veraguas. The distribution of outlets highlights the brand's focus on Panamá Province for its operations.
Competitor analysis identifies key rivals and customer overlap, guiding strategic decisions to enhance competitive positioning and customer retention.
McDonald's is the top competitor for Burger King in Panama, with a cross-visitation rate of 35.65%. Other notable competitors include KFC (9.57%), Cocina Criolla Luciariel (8.70%), Pío Pío (7.83%) and Parrillada Luis (7.83%).
Traffic workload reveals peak hours, helping optimize staffing and resource allocation for better service and customer experience.
Traffic workload is highest between 11 AM and 7 PM, peaking at 59.59 at 6 PM. The lowest traffic occurs between midnight and 5 AM. This data informs staffing and operational decisions to manage peak demand.
Understanding consumer segments informs targeted marketing strategies, ensuring messaging and product offerings resonate with specific demographic groups.
Women represent 60% of Burger King's consumers with affinity index of 60, while men represent 128%. Gen X is highly over-represented (220%), indicating a high affinity, while Gen Y is under-indexed (63%).