Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Pío Pío performance in the Panama and how they change over time
See what factors influence Pío Pío performance in the Panama and how they change over time
Available by subscription
Available by subscription
An analysis of Pío Pío' competitors in the Panama
An analysis of Pío Pío' competitors in the Panama
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Pío Pío is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pío Pío, with a market performance percentile of 99 in Panama's Cafe & Restaurants industry, is a leading brand. This indicates a very strong market presence and high customer preference compared to its peers, including Kaandela Restaurant, La Estrella - Barra Local, Viva la Pizza, Domino's Pizza, Afrodisíaco Italian Modern Kitchen, and Sama Sky Lounge, which share the same percentile range. This position reflects a significant competitive advantage.
Customer Satisfaction (CSAT) indicates customer loyalty, impacting repurchase rates and brand advocacy. High CSAT scores correlate with business success.
Pío Pío's overall CSAT is 61%, a decrease of 3.3 percentage points year-over-year. Panamá Oeste shows a CSAT of 63% with an increase of 6.5pp, while Panamá Province has a CSAT of 58% with a decrease of 7.3pp. This mixed performance suggests a need to investigate and address the factors causing the decline in Panamá Province to maintain overall customer satisfaction.
Average Check reveals spending habits, informing pricing and promotion strategies. Increased Average Check translates to higher revenue per transaction.
Pío Pío's overall average check is 8.8 PAB, a 17.8% increase year-over-year. Panamá Province has an average check of 8.6 PAB, while Panamá Oeste shows 7.7 PAB. The overall increase suggests customers are spending more per visit, which could be due to menu changes or successful upselling strategies.
Outlet count reflects brand reach. Expansion indicates growth. Declines may signal market saturation or strategic adjustments.
Pío Pío has 46 outlets in Panama. The majority of outlets are located in Panamá Province (33), followed by Panamá Oeste (13). This distribution indicates a strong presence in the more populated areas, with potential opportunities for expansion in other regions.
Understanding competitors helps refine marketing. Identifying common visits reveals market dynamics and strategic positioning opportunities.
Pío Pío's top competitors based on cross-visitation are McDonald's (33.52%), Niko's Café (13.97%), KFC (10.06%), Nacionsushi (7.26%), and Don Lee (7.26%). This indicates that a significant portion of Pío Pío's customers also visit these brands, suggesting they compete for the same customer base. McDonald's is the clear leader in overlapping customer visits.
Traffic workload reveals peak hours, guiding staffing. Optimizing resource allocation during high-traffic times enhances customer experience.
Pío Pío experiences peak traffic workload between 16:00 and 19:00 (4 PM to 7 PM), with the highest workload at 18:00 (6 PM). Traffic workload is lower during the early morning hours, between 0:00 and 5:00 (12 AM to 5 AM). This information can be used to optimize staffing levels and resource allocation to meet customer demand efficiently during peak hours.
Understanding consumer segments allows targeted marketing. Tailoring to demographics enhances engagement and improves campaign effectiveness.
Pío Pío's customer base is composed of Women - 65% (affinity index: -35.31), and Men - 125% (affinity index: 24.69). It also includes Gen X - 165% (affinity index: 64.84), and Gen Y - 94% (affinity index: -5.77). Women are high affinity, while the Men are over-indexed, Gen X are over-indexed, while Gen Y are under-indexed.