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Managing Partner, Global Business Development
See what factors influence KFC performance in the Panama and how they change over time
See what factors influence KFC performance in the Panama and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Panama
An analysis of KFC' competitors in the Panama
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC holds a leading market position in Panama's Cafe & Restaurants industry with a percentile of 99, placing it in the top 1% of brands. This indicates strong customer preference. Performance peers such as Afrodisíaco Italian Modern Kitchen, El Container Food City, Valenti's Pizzería y Restaurante, Viva la Pizza, Austin Mama's, and Kaandela Restaurant share a similar percentile range.
Customer satisfaction (CSAT) reflects brand perception, influencing loyalty and future revenue. Monitoring CSAT is crucial for identifying areas of improvement.
Overall customer satisfaction for KFC in Panama is 45%, a decrease of 15.1 percentage points year-over-year. Chiriquí shows higher CSAT (58%) with an increase of 4.5pp, while Panamá Province (43%) and Panamá Oeste (43%) experienced declines. The CSAT trend fluctuated between 35.56% and 57.58% during the reporting period.
Average check indicates customer spending per visit, reflecting pricing strategy effectiveness and customer purchasing power.
The overall average check for KFC in Panama is 11.4 PAB, an increase of 11.2% year-over-year. Chiriquí has the highest average check at 12.6 PAB. The average check trended upwards from 9.97 PAB to 13.52 PAB during the reporting period.
Number of outlets indicates brand's market presence and accessibility to customers across different locations.
KFC has 44 outlets in Panama. Panamá Province has the highest number of outlets (29), followed by Panamá Oeste and Colón (4 and 3, respectively). Chiriquí has 3 outlets, while Coclé and Veraguas each have 2, and Herrera has 1.
Analyzing competitors reveals market dynamics and opportunities for strategic differentiation and market share growth.
The top competitors for KFC in Panama, based on customer cross-visitation, are McDonald's (30.53%), Nacionsushi (10%), Pío Pío (9.47%), Subway (7.89%), and Domino's Pizza (6.32%). This indicates the fast-food and casual dining landscape where KFC operates.
Understanding traffic workload by hours helps optimize staffing, resource allocation, and promotional activities.
KFC in Panama experiences peak traffic workload between 11:00 and 21:00, with the highest workload around 18:00-19:00. Traffic is minimal between 0:00 and 9:00. There is increased traffic starting at 10:00 (15.47), peaking at 14:00 (65.24) and consistently high until 21:00 (44.47).
Consumer segments provide insights for targeted marketing, tailoring products, and enhancing customer engagement based on demographics.
KFC's customer base in Panama has a high affinity among women (69, under-indexed) and men (122, over-indexed). Among generations, Gen X demonstrates 33 (under-indexed), Gen Y demonstrates 94 (under-indexed) and Gen Z shows a very high affinity (350, heavily over-indexed).