Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence KFC performance in the Panama and how they change over time
See what factors influence KFC performance in the Panama and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Panama
An analysis of KFC' competitors in the Panama
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
KFC is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC in Panama has a market performance percentile of 66, indicating an average/above average market position. This means KFC captures more customer traffic than a significant portion of its competitors. Performance peers in a similar range include Kaandela Restaurant, Casa Valiente, and Afrodisíaco.
Customer satisfaction (CSAT) reflects brand perception, impacting loyalty and revenue. Monitoring CSAT helps identify areas for service improvement.
KFC's overall customer satisfaction in Panama is 50%, a decrease of 12.2 percentage points year-over-year. Satisfaction varies by location, with Panamá Province at 56% and Panamá Oeste at 39%. This decline suggests a need to investigate and address customer concerns to improve satisfaction levels.
Average check reveals customer spending habits, crucial for pricing strategies and revenue forecasting. It reflects perceived value and affordability.
The average check for KFC in Panama varies by location. Panamá Oeste shows an average check of 13.1 PAB, while Panamá Province has an average check of 10.3 PAB. Monitoring these trends helps optimize menu pricing and promotions to maximize revenue.
Outlet count indicates market presence and accessibility. Expansion strategies rely on understanding outlet distribution and performance.
KFC has a total of 45 outlets in Panama. The majority are located in Panamá Province (30), followed by Panamá Oeste (4). This distribution highlights key markets and potential areas for expansion or consolidation based on performance.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
The top competitors for KFC in Panama, based on cross-visitation, are McDonald's (26.03%), Pío Pío (8.22%), and Nacionsushi (7.53%). This indicates that a significant portion of KFC customers also visit these establishments, highlighting direct competition and shared customer base.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours and minimizing operational costs.
KFC in Panama experiences peak traffic workload between 10 AM and 10 PM, with the highest workload around 7 PM (65.20%). Traffic is minimal during early morning hours. This data informs staffing schedules and resource allocation to meet customer demand effectively.
Understanding consumer segments informs targeted marketing, product development, and positioning strategies, maximizing engagement and ROI.
KFC's consumer base in Panama shows a high affinity among women (79) and Gen Z (684). Men are overrepresented (118) and Gen Y is underrepresented (77). This suggests targeted marketing and product strategies should consider the preferences and behaviors of these key demographic segments.