Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence McDonald's performance in the Cyprus and how they change over time
See what factors influence McDonald's performance in the Cyprus and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
An analysis of McDonald's' competitors in the Cyprus
An analysis of McDonald's' competitors in the Cyprus
Top-5 brands that brand's customers also visit
Market performance reflects brand's share of foot traffic, revealing its competitive strength and customer preference in the cafe & restaurant industry.
McDonald's holds the 99th percentile in Cyprus's cafe & restaurant market, indicating a leading position. This signifies it captures a substantial portion of customer traffic. Performance peers include PeraMackenzie, MEZE Taverna Restaurant, Dionysus Mansion, Ocean Basket, Gourmet Taverna, and Terry's place, all within a similar top-tier market standing.
Customer satisfaction (CSAT) measures how well a brand meets customer expectations, impacting loyalty and brand perception. It shows customer happiness.
McDonald's Cyprus shows an overall CSAT of 60%, down by 3.9 percentage points year-over-year. The CSAT in Cyprus region is also 60%, showing a decrease of 5.4 percentage points. The trend indicates a decline in customer satisfaction over the last three months.
Average check reflects the amount customers spend per visit, indicating pricing strategy effectiveness and customer spending habits. It impacts revenue directly.
McDonald's Cyprus reports an average check of 10.4 EUR, a decrease of 12.5% year-over-year. Average check remained at 10.4 EUR in Cyprus. The recent trend indicates variability in average customer spend across the last three months.
Number of outlets indicates market presence and accessibility, reflecting brand reach and expansion strategy. More outlets usually means more convenience.
McDonald's has 21 outlets in Cyprus. The bar fill percentage of 100% suggests no significant changes in outlet count during the reporting period.
Analyzing competitors reveals brand positioning and competitive landscape, aiding strategic decision-making. It helps identify market opportunities.
McDonald's customers in Cyprus also frequent Ocean Basket (9.83%), Pizza Hut (6.95%), Caffè Nero (5.76%), KFC (5.28%), and Starbucks (3.84%). This cross-visitation data shows the competitive brands. Ocean Basket exhibits the highest overlap in customer base.
Traffic workload by hour reveals peak times and operational needs, informing staffing and marketing strategies. Knowing when customers visit most helps.
McDonald's Cyprus experiences peak traffic between 19:00 and 21:00 hours, reaching a maximum workload around 21:00. The lowest workload occurs between 4:00 and 6:00 hours. Traffic gradually increases starting at 7:00, with a significant rise from 11:00 onwards.
Understanding consumer segments informs targeted marketing, improving engagement and ROI. It shows who your customers are and what they might want.
McDonald's in Cyprus shows Women are overrepresented (69% label, -31.19 delta) while Men are also overrepresented (120% label, 20.43 delta). Gen X has a high affinity (111% label, 10.68 delta), whereas Gen Y (91% label, -8.56 delta) and Gen Z (87% label, -13.41 delta) are underrepresented relative to the average consumer.
Cafés & Restaurants