Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Cyprus and how they change over time
See what factors influence McDonald's performance in the Cyprus and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
McDonald's is ahead of most brands
Sample of brands in the same percentile
An analysis of McDonald's' competitors in the Cyprus
An analysis of McDonald's' competitors in the Cyprus
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's in Cyprus has a market performance percentile of 70, indicating an average/above average market position. This means McDonald's captures a significant portion of customer traffic compared to other Cafe & Restaurants. Performance peers in a similar range include Caffè Nero, Veranda Tou Onirou, Revosushi - Japanese Sushi Bar, and Eziç.
Customer satisfaction (CSAT) reflects loyalty. Tracking CSAT helps understand if customers are happy and likely to return, impacting long-term revenue.
McDonald's in Cyprus has an overall CSAT of 62%, a decrease of 4.6 percentage points year-over-year. This indicates a potential decline in customer happiness. The CSAT in Cyprus region is 61%, with a decrease of 5.2 percentage points, suggesting a need to investigate and address customer concerns to improve satisfaction.
Average check reveals how much customers spend per visit. Monitoring this KPI helps optimize pricing and identify opportunities to increase revenue.
The overall average check for McDonald's in Cyprus is 10.5 EUR, a decrease of 13% year-over-year. This suggests customers are spending less per visit. The average check in Cyprus region is 10.5 EUR, indicating a need to analyze spending habits and potentially adjust offerings or promotions to boost revenue.
Number of outlets indicates brand's presence. More outlets can mean greater market coverage and accessibility for customers, driving revenue growth.
McDonald's has 21 outlets in Cyprus. This reflects the brand's established presence and coverage within the country. Maintaining or expanding this number can further solidify market position and customer reach.
Competitor analysis identifies key rivals. Knowing who customers also visit helps refine strategies to attract and retain customers, gaining a competitive edge.
The top competitors for McDonald's in Cyprus, based on cross-visitation, are Ocean Basket (8.31%), Caffè Nero (6.88%), Pizza Hut (5.73%), KFC (5.16%), and Starbucks (3.72%). This indicates that customers who visit McDonald's also frequent these establishments, highlighting direct competition and potential areas for differentiation.
Traffic workload shows peak hours. Understanding when customers visit most helps optimize staffing and resources, improving service and customer experience.
McDonald's in Cyprus experiences peak traffic workload between 19:00 and 21:00, reaching a high of 70.04% at 20:00. Traffic is lowest between 4:00 and 6:00. This data suggests optimal staffing and resource allocation should focus on evening hours to manage high customer volume effectively.
Consumer segments inform marketing. Understanding demographics helps tailor campaigns and products, increasing relevance and engagement with target audiences.
McDonald's in Cyprus shows a high affinity with women (74) and men (119). Gen X is represented with an affinity index of 109, Gen Y with 91, and Gen Z with 136. This suggests that Gen Z has a higher-than-average affinity, while Gen Y is under-indexed. Marketing efforts could be tailored to appeal to these generational preferences.