Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the China and how they change over time
See what factors influence McDonald's performance in the China and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
McDonald's is in the top 21% of brands
Sample of brands in the same percentile
An analysis of McDonald's' competitors in the China
An analysis of McDonald's' competitors in the China
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's market performance in China is at the 79th percentile, indicating an above average market standing. This means McDonald's captures more foot traffic than 79% of brands in the Cafe & Restaurants industry. Performance peers in a similar range include QUE (MOKO) and Paradise Dynasty.
Customer satisfaction (CSAT) reflects brand perception, impacting loyalty and revenue. High CSAT scores often correlate with repeat business and positive word-of-mouth.
McDonald's overall CSAT in China is 55%, a 3.1 percentage point increase year-over-year. Shanghai shows the highest CSAT at 81%, followed by Guangdong Province at 75% and Beijing at 63%. This indicates strong customer satisfaction trends, particularly in Shanghai and Guangdong Province.
Outlet count indicates market presence and accessibility. A higher number of outlets can lead to increased brand visibility and market share.
McDonald's has 348 outlets in Guangdong Province, the highest number in China. Beijing has 163 outlets, followed by Shanghai with 119. This distribution highlights McDonald's strong presence in key urban areas.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies and market positioning.
McDonald's customers in China also frequently visit Café de Coral (6.25%), Fairwood (5.27%), Starbucks (4.69%), and KFC (4.30%). This cross-visitation data suggests these brands are McDonald's main competitors in the region.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and customer satisfaction.
McDonald's in China experiences peak traffic between 12:00 PM and 6:00 PM, with the highest workload around 1:00 PM (47.84). Traffic is lowest between 1:00 AM and 5:00 AM, indicating a significant drop in activity during these hours.
Understanding consumer segments enables targeted marketing. Gender and generational insights inform tailored campaigns and product development.
McDonald's customer base in China shows a higher affinity for women (67%) and men (124%). Among generations, Gen X shows the highest affinity (120%), followed by Gen Y (87%) and Gen Z (66%). This suggests targeted marketing towards Gen X and men may be particularly effective.