Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence McDonald's performance in the China and how they change over time
See what factors influence McDonald's performance in the China and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of McDonald's' competitors in the China
An analysis of McDonald's' competitors in the China
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference.
McDonald's holds a leading market position in China's Cafe & Restaurants industry with a 99th percentile ranking. This indicates a strong competitive advantage and significant customer preference compared to its peers like Tim Ho Wan, Seoul Noodles, PUTIEN, Pici, Starbucks and Twelve Flavors.
Customer satisfaction is vital as it reflects loyalty and impacts brand reputation, influencing repeat business and positive word-of-mouth.
McDonald's in China shows a customer satisfaction rate of 52%, with a 0.8pp increase year-over-year. Shanghai leads with 77% satisfaction, followed by Guangdong Province (75%) and Beijing (68%), indicating regional strengths and areas for improvement.
Outlet count indicates market reach and brand presence. Tracking growth aids expansion strategies and competitive positioning decisions.
McDonald's has a strong presence in China, with Guangdong Province having the most outlets (566), followed by Beijing (220) and Shanghai (168). This distribution shows key markets for McDonald's within China.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning efforts.
McDonald's in China sees cross-visitation from customers who also frequent 大家樂 (7.57%), Starbucks (5.80%), 大快活 (5.48%), KFC (4.67%), and Saizeriya (3.38%), suggesting shared customer bases.
Traffic workload by hours exposes peak times. This insight allows optimized staffing and resource allocation for greater efficiency.
McDonald's in China experiences peak traffic between 11 AM and 2 PM, with a gradual increase starting at 6 AM and decreasing after 8 PM. This data indicates the need for optimized resource allocation during peak hours.
Understanding consumer segments allows targeted marketing. Tailoring strategies to gender/generation boosts relevance and engagement.
McDonald's in China exhibits a stronger affinity with men (index 118) compared to women (index 70). Gen X shows a high affinity (index 118) followed by Gen Z (index 91) and then Gen Y (index 83) relative to the average consumer.