Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the China and how they change over time
See what factors influence McDonald's performance in the China and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the China
An analysis of McDonald's' competitors in the China
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
McDonald's is in the top 16% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's holds the 84th percentile in China's Cafe & Restaurants industry, indicating an above-average market performance. This suggests a strong competitive position. Performance peers in a similar range include Kam Tung Kitchen and Seoul Noodles 서울제면소.
Competitor analysis identifies key rivals and customer overlap. Understanding cross-visitation patterns informs strategies to attract and retain customers.
McDonald's customers in China also frequently visit Fairwood (6.13%), Café de Coral (6.13%), Starbucks (5.37%), and KFC (4.45%). Saizeriya (2.61%) has less cross-visitation.
Traffic workload by hour reveals peak and off-peak times. This insight helps optimize staffing, manage resources, and improve customer experience during busy periods.
McDonald's in China experiences peak traffic between 11 AM and 7 PM, with the highest workload around 6 PM (47.64%). Traffic is lowest in the early morning hours (0-5 AM).
Consumer segment analysis by gender and generation informs targeted marketing. Affinity insights guide messaging and positioning for maximum impact and relevance.
McDonald's in China shows a higher affinity among men (index 124) compared to women (index 66). Gen X (index 155) shows a high affinity, while Gen Y (index 74) and Gen Z (index 62) are under-indexed.