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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Saizeriya performance in the China and how they change over time
See what factors influence Saizeriya performance in the China and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Saizeriya' competitors in the China
An analysis of Saizeriya' competitors in the China
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Saizeriya is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Saizeriya's market performance in China is at the 45th percentile, indicating a below average/lagging position. This suggests that Saizeriya captures less foot traffic compared to many competitors. Peers in the same percentile range include Feather & Bone, Tsim Chai Kee Noodle, QUE, Mak Man Kee Noodle Shop, and 兰芳园.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and differentiation.
McDonald's is the top competitor for Saizeriya, with a cross-visitation rate of 27.42%. Other competitors include Café de Coral, Cafe de Itamomo, Fairwood, and KFC, each with a cross-visitation rate of 6.45%. This indicates a significant overlap in customer base between Saizeriya and McDonald's.
Traffic workload reveals peak hours and operational efficiency, optimizing staffing and resource allocation.
Saizeriya experiences peak traffic workload between 11:00 AM and 8:00 PM, with the highest traffic around 1:00 PM (69.31%). Traffic is minimal during the early morning hours. This data helps optimize staffing and resource allocation to meet customer demand during peak times.
Consumer segments inform targeted marketing, tailoring strategies to resonate with specific demographics for higher engagement.
Women are overrepresented among Saizeriya's consumers (73% affinity), while men are also overrepresented (119% affinity). Gen Y (102% affinity) and Gen Z (123% affinity) are overrepresented, while Gen X (38% affinity) is underrepresented. This suggests a high affinity among younger generations.