Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Starbucks performance in the China and how they change over time
See what factors influence Starbucks performance in the China and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Starbucks' competitors in the China
An analysis of Starbucks' competitors in the China
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Starbucks is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Starbucks in China holds a leading market performance at the 99th percentile. This indicates a strong competitive position, suggesting high customer preference. Performance peers like PUTIEN, 美滋鍋 Beauty in the Pot, Seoul Noodles (Johnston Road), Subway, Paradise Dynasty, and McDonald's also share this leading position, holding a position in the top percentile range.
Customer satisfaction (CSAT) reflects brand perception, influencing loyalty and repurchase rates, crucial for sustained growth and market share.
Overall CSAT for Starbucks in China is 62%, a decrease of 8.9 percentage points year-over-year. Guangdong Province shows high satisfaction (80%), a growth of 10.4 percentage points, while Shanghai shows a decrease to 63%. This suggests regional differences in customer experience that require targeted improvements.
Outlet count indicates market reach and brand accessibility, impacting revenue potential and competitive positioning within the cafe industry.
Starbucks has a significant presence in China, with Shanghai leading at 378 outlets, followed by Guangdong Province at 350. This demonstrates strong market penetration in key regions, showing accessibility for customers.
Competitor analysis identifies key rivals and customer overlap, enabling strategic positioning and targeted marketing efforts to gain market share.
McDonald's is the most visited competitor by Starbucks customers in China, with a cross-visitation rate of 18%. Other competitors include 大家樂 (3.5%), 大快活 (3%), KFC (2.5%) and Pizza Hut (2.5%). This highlights the competitive landscape and customer preferences.
Understanding traffic patterns helps optimize staffing, manage inventory, and enhance customer experience during peak and off-peak hours.
Peak traffic workload for Starbucks in China occurs between 9 AM and 6 PM, with the highest traffic around 1 PM (47.53). Traffic is significantly lower during early morning hours, indicating the need for strategic resource allocation.
Analyzing consumer segments helps tailor marketing strategies, product offerings, and brand messaging to resonate with specific demographic groups.
Starbucks in China shows high affinity with women (index of 88) and men (index of 107), with men being overrepresented compared to the average consumer. Gen X (index of 145) and Gen Z (index of 146) also show high affinity, while Gen Y (index of 64) is underrepresented.