Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Starbucks performance in the China and how they change over time
See what factors influence Starbucks performance in the China and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Starbucks' competitors in the China
An analysis of Starbucks' competitors in the China
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Starbucks is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Starbucks' market performance in China is at the 61st percentile, indicating an average/above average market standing. This means Starbucks captures more foot traffic than 61% of Cafe & Restaurants brands in China. Performance peers in the same percentile range include KFC and Yakiniku Guu.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustained growth.
Starbucks' overall CSAT in China is 66%, a decrease of 1.9 percentage points year-over-year. Guangdong Province shows high satisfaction (75%), while Shanghai's CSAT is lower (65%). This suggests regional differences in customer experience.
Outlet count indicates brand reach and market penetration, reflecting expansion strategy and accessibility.
Starbucks has the most outlets in Shanghai (210), followed by Guangdong Province (206). Beijing has 113 outlets. This distribution highlights key markets for Starbucks in China.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and market positioning.
McDonald's is the top competitor for Starbucks in China, with a cross-visitation rate of 17.39%. Fairwood follows at 2.90%. This indicates a significant overlap in customer base between Starbucks and McDonald's.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations and customer service.
Starbucks' peak traffic workload in China occurs between 9 AM and 6 PM, with the highest workload around 12-1 PM (47.46%). Traffic is lowest in the early morning hours.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance with specific groups.
Women are overrepresented among Starbucks' consumers in China (Affinity Index 89). Gen Z shows high affinity (Affinity Index 121), while Gen Y is underrepresented (Affinity Index 85). Gen X is overrepresented (Affinity Index 108).