Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence KFC performance in the China and how they change over time
See what factors influence KFC performance in the China and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the China
An analysis of KFC' competitors in the China
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
KFC is ahead of most brands
Sample of brands in the same percentile
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC's market performance in China is at the 66th percentile, indicating an average/above average market standing. This means KFC attracts more customers than 66% of Cafe & Restaurants brands. Performance peers in a similar range include Seoul Noodles (Johnston Road) at 62, Paradise Dynasty Signature at 64, Seoul Noodles (North Point) at 67, Let's Yum Cha at 67, Starbucks at 68, and Paradise Dynasty at 68.
Competitor analysis identifies key players and their market share, informing strategies to gain a competitive edge and attract more customers.
McDonald's is KFC's primary competitor, with 24.58% of KFC customers also visiting McDonald's. Other competitors include Café de Coral (6.78%), Fairwood (4.24%), Pizza Hut (4.24%), and Saizeriya (3.39%).
Traffic workload by hours reveals peak times, enabling efficient staffing and resource allocation to maximize customer service and sales.
KFC in China experiences peak traffic between 11 AM and 8 PM, with the highest workload around 7 PM (43.74%). Traffic is significantly lower during the early morning hours (12 AM - 5 AM), ranging from 22.44% to 23.20%.
Understanding consumer segments by gender and generation enables targeted marketing, improving engagement and brand affinity with specific groups.
KFC's customer base in China shows a high affinity towards women (88%) and men (108%). Among generations, Gen Y shows an affinity of 102%, while Gen X shows an affinity of 75%.
Cafés & Restaurants