Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence KFC performance in the China and how they change over time
See what factors influence KFC performance in the China and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of KFC' competitors in the China
An analysis of KFC' competitors in the China
Top-5 brands that brand's customers also visit
Market performance reveals brand's share of foot traffic, reflecting competitive strength and customer preference in the cafe & restaurant industry.
KFC in China holds a leading market performance with a percentile of 99, placing it in the top 1% of brands. This indicates a strong market position and high customer preference compared to its peers. Competitors like Paradise Dynasty, Paradise, Subway, Let's Yum Cha, and 美滋鍋 Beauty in the Pot are also in the leading percentile range of 99.
Outlet count reflects brand reach, market penetration, and expansion strategy effectiveness in the cafe & restaurant industry across different regions.
KFC has a significant presence in China, with the highest number of outlets located in Guangdong Province (498), followed by Jiangsu (391), and Zhejiang (300). These figures indicate a strong market penetration in these key provinces.
Competitor analysis identifies key rivals and customer cross-visitation, informing strategies to enhance market share and customer retention.
McDonald's is the top competitor for KFC in China, with a cross-visitation rate of 30.53%. Other significant competitors include 大家樂 (8.42%), 大快活 (6.32%), Starbucks (5.26%), and Maxim's (4.21%).
Traffic workload by hours reveals peak times, enabling efficient staffing, resource allocation, and optimized service delivery.
KFC in China experiences peak traffic workload between 10:00 AM and 7:00 PM, with the highest activity around 1:00 PM to 6:00 PM. This data informs staffing and resource allocation to manage peak demand.
Understanding consumer segments allows targeted marketing, enhancing engagement and brand resonance with specific demographics.
KFC in China has a notable affinity with women (80% affinity index) and men (112% affinity index), indicating gender differences in engagement. Gen X shows an affinity index of 101, while Gen Y is at 97, and Gen Z is significantly lower at 28. This suggests Gen X is slightly over-represented in the customer base.
Cafés & Restaurants
