Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence KFC performance in the China and how they change over time
See what factors influence KFC performance in the China and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the China
An analysis of KFC' competitors in the China
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
KFC is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
KFC's market performance in China is at the 61st percentile, indicating an average/above average market standing. This means KFC attracts more customers than 61% of Cafe & Restaurants brands. Performance peers in the same percentile range include Yakiniku Guu, Let's Yum Cha and Starbucks.
Outlet count indicates brand reach and market penetration, influencing accessibility and revenue potential.
KFC has the most outlets in Guangdong Province (232), followed by Jiangsu (207). This shows KFC's strongest presence is in these regions, suggesting strategic focus or higher market demand. Expansion opportunities may exist in regions with fewer outlets.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and differentiation efforts.
McDonald's is KFC's top competitor in China, with a 27.5% cross-visitation rate. Café de Coral follows at 11.25%. This indicates a significant overlap in customer base, requiring KFC to focus on differentiating factors to retain and attract customers.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation for optimal service.
KFC's traffic workload in China peaks between 12:00 PM and 7:00 PM, reaching a high of 43.58% at 6:00 PM. This suggests the need for increased staffing and resource allocation during these hours to manage customer flow effectively.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographics.
Women (88 index) and Gen X (93 index) are under-indexed, while Men (108 index) and Gen Y (103 index) are over-indexed. This suggests that KFC is more popular among men and Gen Y, while there is an opportunity to increase affinity with women and Gen X through targeted campaigns.