Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Fairwood performance in the China and how they change over time
See what factors influence Fairwood performance in the China and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Fairwood' competitors in the China
An analysis of Fairwood' competitors in the China
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Fairwood is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Fairwood's market performance is at the 52nd percentile, indicating an average market position. This suggests moderate brand visibility and customer traffic compared to peers. Performance peers in the same percentile range include Hanamiyama Sushi, BHC Chicken (Mong Kok), Wan Chuen Rice Noodles, 一鼎 ∙ 台式火鍋 (屯門), Encanto Macau / 葡頌苑, and Jeon Po Meat Shop.
Competitor analysis identifies key rivals and their market share, informing strategic decisions to gain a competitive edge and attract more customers.
Fairwood's top competitors based on cross-visitation are McDonald's (34.19%), Café de Coral (11.11%), Starbucks (5.13%), Beans (4.27%), and Cafe de Itamomo (4.27%). McDonald's has a significantly higher cross-visitation rate, suggesting a strong overlap in customer base.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to enhance customer experience and operational efficiency.
Fairwood experiences peak traffic between 7 AM and 8 PM, with the highest workload around 10 AM. Traffic is minimal between 10 PM and 6 AM. This data suggests optimal staffing and resource allocation should focus on the morning and afternoon hours.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographics for increased engagement and ROI.
Fairwood's consumer base shows a high affinity among women (124 index), indicating over-representation compared to the average consumer. Gen X (184 index) also shows high affinity. Gen Y (52 index) and Gen Z (75 index) are under-indexed, suggesting lower engagement relative to the average.