Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Fairwood performance in the China and how they change over time
See what factors influence Fairwood performance in the China and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Fairwood is right in the middle
Sample of brands in the same percentile
An analysis of Fairwood' competitors in the China
An analysis of Fairwood' competitors in the China
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Fairwood's MARKET PERFORMANCE is at the 47th percentile, indicating a below average/lagging market position. This means Fairwood's foot traffic is lower compared to most competitors. Performance peers in similar positions include Seoul Noodles (North Point), Feather & Bone, La Buffet -> Le Buffet, HeSheEat, Yat Lok Restaurant (Central), and Twelve Flavors (Tsim Sha Tsui).
Outlet count indicates brand reach and market presence, influencing accessibility and brand awareness.
Fairwood has 7 outlets in Guangdong Province and 2 in Beijing. Guangdong Province accounts for 100% of the bar fill percentage, while Beijing accounts for 28.57%. This shows a stronger presence in Guangdong Province compared to Beijing.
Identifying top competitors helps understand the competitive landscape and benchmark performance.
Fairwood's top competitors based on customer cross-visitation are McDonald's (27.27%), Café de Coral (11.11%), Cafe de Itamomo (6.06%), Beans (5.05%), and Men Wah Bing Teng (4.04%). McDonald's has a significantly higher cross-visitation rate, suggesting a strong overlap in customer base.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation.
Fairwood experiences peak traffic between 7 AM and 8 PM, with the highest workload around 10 AM (66.78%). Traffic is minimal between 10 PM and 6 AM. This data suggests focusing resources and staffing during peak hours to maximize customer service and sales.
Understanding consumer segments enables targeted marketing and product development strategies.
Fairwood's consumer base shows a high affinity for women (62%), and men (128%). Among generations, Gen X (132%) shows the highest affinity, followed by Gen Z (95%) and Gen Y (65%). This suggests that Fairwood is particularly appealing to Gen X and men.