Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Migros performance in the Switzerland and how they change over time
See what factors influence Migros performance in the Switzerland and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Migros' competitors in the Switzerland
An analysis of Migros' competitors in the Switzerland
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Migros' market performance is at the 67th percentile, indicating an average/above average market standing in Switzerland's Cafe & Restaurants industry. This means Migros captures more foot traffic than many competitors. Performance peers in the same percentile range include Luigia, Starbucks, and Safran.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
Migros' overall CSAT is 69%, a slight increase of 0.3 percentage points year-over-year. Geneva shows the highest CSAT at 93%, with a significant growth of 40.2 percentage points. This indicates strong positive sentiment, especially in Geneva, suggesting effective customer service and offerings.
Average check reveals how much customers spend per visit. Tracking this KPI helps understand spending habits and optimize pricing and promotions.
The overall average check for Migros is not available. Solothurn has the highest average check at 29.2 CHF. The average check varies by location, reflecting regional differences in spending behavior. St. Gallen average check is 21.3 CHF, Zurich - 19.7 CHF.
Outlet count indicates brand reach and market presence. A larger number of outlets can lead to greater brand visibility and customer accessibility.
Migros has the most outlets in Zurich (74), indicating a strong presence in that region. Bern has 34 outlets, and Vaud has 32. The distribution of outlets across states reflects strategic decisions about market coverage and potential customer base.
Competitor analysis identifies key rivals and customer overlap. Understanding cross-visitation patterns informs competitive strategy and marketing efforts.
McDonald's is the most frequently visited competitor by Migros customers (17.38% cross-visitation). Coop (8.31%) and Burger King (7.56%) also show significant cross-visitation. This suggests that Migros and these brands cater to similar customer segments.
Traffic workload analysis reveals peak hours and customer flow. This data helps optimize staffing, manage resources, and improve customer experience.
Migros experiences peak traffic between 11 AM and 1 PM, with the highest workload at 12 PM (60.86%). Traffic starts increasing significantly from 7 AM (12.06%), indicating morning rush. Traffic is minimal during the night.
Understanding consumer segments allows for targeted marketing. Gender and generational insights help tailor messaging and product offerings to specific groups.
Women are overrepresented among Migros' consumers (90 affinity index), while men are underrepresented (107 affinity index). Gen X shows a high affinity (128), while Gen Y (78) and Gen Z (39) are underrepresented. This suggests Migros resonates more strongly with Gen X and women.