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Managing Partner, Global Business Development
See what factors influence KFC performance in the Switzerland and how they change over time
See what factors influence KFC performance in the Switzerland and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of KFC' competitors in the Switzerland
An analysis of KFC' competitors in the Switzerland
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals a brand's share of foot traffic, indicating competitive strength and customer preference in the cafe and restaurant industry.
KFC's market performance in Switzerland is in the top 1% demonstrating a leading position. This indicates a very strong market presence and high customer preference compared to its peers like Samigo Amusement, Coop, Negishi Sushi Bar, Santa Lucia and Miss Miu, all at 99 percentile.
Customer satisfaction (CSAT) is crucial for gauging customer loyalty and predicting future revenue. High CSAT scores often correlate with repeat business.
KFC's overall customer satisfaction in Switzerland is 57%, a decrease of 10.8 percentage points year-over-year. Grisons shows the highest CSAT at 75% with 11.7pp growth. Wallis shows the lowest CSAT with only 57% and a decrease of 22.2 pp. CSAT fluctuated between 51.32 and 64.21 during the reporting period.
Average check reflects spending per transaction, indicating pricing strategy effectiveness and customer purchase behavior at KFC restaurants.
The overall average check for KFC in Switzerland is 24.5 CHF, a decrease of 0.8% year-over-year. Zurich has the highest average check at 30.3 CHF. Vaud average check is 25.9 CHF. Ticino average check is 24.3 CHF. The average check value fluctuated between 23.65 and 25.09 CHF during the reporting period.
Number of outlets indicates brand reach and accessibility, reflecting market penetration and potential revenue generation opportunities.
KFC has varying outlet presence across Switzerland, with Geneva having the most outlets (4), followed by Bern (3). Wallis and Zurich each have 2 outlets. Vaud, Ticino, Basel-City, Lucerne, Aargau and Grisons each have 1 outlet. This distribution indicates a strategic focus on specific regions.
Understanding key competitors through cross-visitation helps refine strategies by identifying shared customer bases and competitive advantages in Switzerland.
McDonald's is the top competitor for KFC in Switzerland, with a cross-visitation rate of 23.63%. Burger King follows at 12.68%. Starbucks and Migros have 2.02% cross-visitation. Luigia has 1.44%. This indicates a significant overlap in customer base with McDonald's and Burger King.
Traffic workload analysis identifies peak hours, enabling optimized staffing and resource allocation for enhanced customer service at KFC.
KFC's peak traffic hours in Switzerland are between 11 AM and 10 PM, with highest traffic between 1 PM and 7 PM. Traffic is minimal between midnight and 10 AM. This data suggests a need for maximized staffing and resources during afternoon and evening hours.
Analyzing consumer segments informs targeted marketing, improving engagement by tailoring strategies to specific demographic groups (Gender, Generation).
Women have an affinity index of 71, meaning this segment is underrepresented. Men have an affinity index of 118, meaning this segment is overrepresented. Gen X consumers have an affinity index of 113, meaning this segment is overrepresented. Gen Y consumers have an affinity index of 100, meaning this segment is average represented. Gen Z consumers have an affinity index of 83, meaning this segment is underrepresented.