Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Bob's performance in the Brazil and how they change over time
See what factors influence Bob's performance in the Brazil and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Bob's' competitors in the Brazil
An analysis of Bob's' competitors in the Brazil
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Bob's is in the top 16% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Bob's market performance in Brazil's Cafe & Restaurants industry is at the 84th percentile, indicating an above-average market position. This means Bob's captures more customer traffic than most competitors. Performance peers in a similar range include Giraffas, Cacau Show - Chocolates, Mania de Churrasco! Prime Steak & Burger, Mundo Animal Lanchonete Temática, Habib's, and Outback Steakhouse.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth. High CSAT scores indicate a strong brand reputation.
Bob's boasts an overall customer satisfaction of 87% in Brazil, a significant 24.6 percentage point increase year-over-year. The North Region shows the highest CSAT at 92%, while the South Region has the lowest at 77%. This indicates strong positive customer sentiment, particularly in the North, with room for improvement in the South.
Average check reveals customer spending habits, crucial for revenue forecasting and menu optimization. It reflects pricing strategy effectiveness.
Bob's average check in Brazil is 46.4 BRL, a slight increase of 0.7% year-over-year. The North Region has the highest average check at 52.4 BRL, while the Southeast Region has the lowest at 43.3 BRL. This suggests regional variations in customer spending habits.
Outlet count indicates market reach and brand accessibility. A larger number of outlets can lead to increased brand visibility and sales.
Bob's has 453 outlets in Brazil's Southeast Region, the highest number compared to other regions. The Northeast Region has 239 outlets, followed by the South with 153, North with 131, and Central-West with 121. This shows a strong presence in the Southeast, with varying levels of coverage across other regions.
Identifying top competitors helps understand the competitive landscape and benchmark performance. It informs strategic decisions on differentiation and market positioning.
Bob's top competitors in Brazil, based on customer cross-visitation, are McDonald's (10.43%), Burger King (6.43%), Subway (3.72%), Coco Bambu (2.85%), and Outback Steakhouse (1.79%). This indicates that customers who visit Bob's also frequently visit these fast-food and casual dining chains.
Traffic workload analysis helps optimize staffing and resource allocation. Understanding peak hours ensures efficient service and customer satisfaction.
Bob's experiences peak traffic workload between 10 AM and 9 PM, with the highest workload occurring between 4 PM and 6 PM (hod 16-18). The lowest traffic workload is between midnight and 6 AM. This data allows for optimized staffing and resource allocation during peak hours.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies, maximizing campaign effectiveness.
Bob's customer base shows a near-equal gender mix, with a slight over-representation of women (affinity index 102) and a slight under-representation of men (affinity index 98). Gen Z (affinity index 109) and Gen Y (affinity index 105) are over-represented, while Gen X (affinity index 87) is under-represented, indicating higher affinity among younger generations.