Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Mary Lee Donuts performance in the United States and how they change over time
See what factors influence Mary Lee Donuts performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mary Lee Donuts' competitors in the United States
An analysis of Mary Lee Donuts' competitors in the United States
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Mary Lee Donuts is in the top 5% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mary Lee Donuts' MARKET PERFORMANCE is at the 95th percentile, making it a leading brand. This shows a very strong market presence compared to its peers like Los Molcajetes, Plumsteadville Inn, Tanaka Ramen & Izakaya, Charlie's Chicken, the girl & the fig, and Fête, indicating it captures significant customer traffic within the Cafe & Restaurants industry.
Customer Satisfaction (CSAT) measures customer happiness, directly impacting loyalty, recommendations, and business growth. High CSAT indicates success.
Mary Lee Donuts has an overall CSAT of 80%, which is up by 5.9 percentage points year-over-year. In Louisiana, the CSAT is also 80%, up by 5.4 percentage points. This indicates increasing customer satisfaction across the board.
Average Check (transaction value) reflects spending per customer, revealing pricing power and customer value. Higher average check boosts revenue.
Mary Lee Donuts' overall average check is $9.2, a 15.4% increase year-over-year. In Louisiana, the average check is $9.3 USD, which is 0% change. This suggests increased spending per customer, positively impacting revenue.
Outlet count reflects brand reach and market presence. A larger network can increase accessibility and brand recognition.
Mary Lee Donuts has 21 outlets in Louisiana and 1 outlet in Texas. The presence in Louisiana is substantial, showing a strong regional market penetration. Texas represents a smaller footprint.
Competitor analysis identifies key rivals, enabling strategic positioning and differentiation to attract and retain customers.
McDonald's (22.92%), Chick-fil-A (16.67%), Burger King (12.50%), Sonic Drive-In (10.42%), and Starbucks (10.42%) are top competitors, based on customer cross-visitation. A significant portion of Mary Lee Donuts' customers also visit these brands.
Understanding traffic workload helps optimize staffing, manage inventory, and enhance customer experience during peak hours.
Traffic is highest between 6 AM and 10 AM, peaking at 64.49% around 8 AM. The workload declines significantly after 11 AM, indicating a strong morning rush and a quieter afternoon/evening.
Analyzing consumer segments allows targeted marketing by understanding audience demographics. Gender and generation mix shapes product and messaging.
Women (affinity index 117) are overrepresented and men (affinity index 84) are underrepresented. Among generations, Gen X (98), Gen Y (96) are near average representation, while Gen Z (39) is notably underrepresented.