Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Martin's BBQ performance in the United States and how they change over time
See what factors influence Martin's BBQ performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Martin's BBQ is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Martin's BBQ' competitors in the United States
An analysis of Martin's BBQ' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing competitive strength and customer preference.
Martin's BBQ is in the top 1% in the US Cafe & Restaurants industry, indicating a leading market position. This high percentile suggests strong customer preference compared to peers like The Paleta Bar and Adalberto's Mexican Food which are also in similar rank.
CSAT measures customer happiness, directly impacting loyalty and revenue. Tracking it identifies satisfaction drivers and areas for improvement.
Martin's BBQ shows a 71% customer satisfaction, up by 5.6 percentage points year-over-year. Puerto Rico shows high CSAT (74%), Florida, a decrease (-0.9pp). CSAT fluctuates, peaking in May 2025 (74.36%) and dipping in July (64.42%).
Average check reflects spending per customer, crucial for revenue. Monitoring it aids pricing and promotion strategies to boost sales.
The average check for Martin's BBQ is $21.70, up 5.1% year-over-year, showing increase spending per customer. Florida's average check is $24.70, while Puerto Rico's is $19.10. The average check decreased from $22.81 in May 2025 to $20.10 in July 2025.
Outlet count indicates market presence. Tracking it reveals expansion and regional focus, crucial for growth strategies.
Martin's BBQ has 20 outlets in Puerto Rico and 2 in Florida, showing that Puerto Rico is core market. No information on changes in outlets number can't let us interpret growth or decline.
Competitor analysis reveals market dynamics. Tracking cross-visitation identifies key rivals and helps refine competitive strategies.
Martin's BBQ's customers also visit McDonald's (16.89%), Burger King (12.89%), and Church's Texas Chicken (9.33%), Wendy's (8.89%), and Pollo Tropical (8.00%), indicating these are main competitors and shows customers' alternatives.
Traffic workload reveals peak hours. Understanding it optimizes staffing and resource allocation for enhanced customer experience.
Martin's BBQ experiences peak traffic between 12 PM and 1 PM (76.38%), followed by 2 PM (69.86%), and 3 PM (60.77%), indicating lunch and early afternoon are busiest, with minimal traffic before 7 AM.
Consumer segments reveal demographics. Understanding gender and generation mix enables targeted marketing and product development strategies.
Martin's BBQ customers exhibit a high affinity towards women (95%) and men (105%). Gen X (149%) is the most over-represented generation, while Gen Z (15%) is significantly under-represented.