Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Martin's BBQ performance in the United States and how they change over time
See what factors influence Martin's BBQ performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Martin's BBQ' competitors in the United States
An analysis of Martin's BBQ' competitors in the United States
In Cafés & Restaurants
·Jul – Sep 25
Martin's BBQ is in the lower 33% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Martin's BBQ is in the lower 33% of brands, indicating a below average market performance. This suggests a need to improve its competitive standing. Performance peers in the same percentile range include Nordstrom Ebar Artisan Coffee, 5 Esquinas, The Pit Room, Agora, Ghareeb Nawaz, and Pane & Vino.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, directly impacting revenue and long-term business success.
Overall customer satisfaction for Martin's BBQ is 64%, a decrease of 4.2 percentage points year-over-year. Florida shows a significant decrease in CSAT (-13.2pp), while Puerto Rico shows an increase (+3.7pp). The CSAT dynamic data shows fluctuations, with a peak in June 2025 and a drop in August 2025.
Average check reflects spending per customer, crucial for revenue optimization and understanding customer purchasing behavior.
The overall average check for Martin's BBQ is $21 USD, a 2% increase year-over-year. Florida has an average check of $23.2 USD, while Puerto Rico has an average check of $19.2 USD. The average check dynamic data shows a slight decrease from June to August 2025.
Number of outlets indicates brand reach and market presence, influencing accessibility and overall revenue potential.
Martin's BBQ has 20 outlets in Puerto Rico and 2 outlets in Florida. This indicates a stronger presence in Puerto Rico compared to Florida.
Identifying top competitors helps refine strategies, understand market dynamics, and improve competitive positioning.
The top competitors for Martin's BBQ, based on customer cross-visitation, are McDonald's (18.03%), Burger King (13.66%), Wendy's (9.29%), Church's Chicken (7.10%), and Taco Bell (7.10%). This indicates that customers of Martin's BBQ also frequently visit these fast-food chains.
Traffic workload analysis optimizes staffing, resource allocation, and operational efficiency during peak hours.
Martin's BBQ experiences peak traffic workload between 12 PM and 2 PM, with the highest workload at 1 PM (77.05%). Traffic is minimal during early morning hours (12 AM to 6 AM). This data helps optimize staffing and resource allocation.
Understanding consumer segments enables targeted marketing, personalized experiences, and improved customer engagement.
Martin's BBQ's customer base shows a high affinity for women (89% affinity index) and men (111% affinity index). Gen X is overrepresented (164% affinity index), while Gen Y (65% affinity index) and Gen Z (19% affinity index) are underrepresented. This suggests marketing should focus on Gen X.