Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Marcel's Frozen performance in the South Africa and how they change over time
See what factors influence Marcel's Frozen performance in the South Africa and how they change over time
Available by subscription
Available by subscription
An analysis of Marcel's Frozen' competitors in the South Africa
An analysis of Marcel's Frozen' competitors in the South Africa
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
·Jun – Aug 25
Marcel's Frozen is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand strength and customer preference within the competitive Cafe & Restaurants industry in South Africa.
Marcel's Frozen holds a market performance percentile of 72, indicating an average/above average market position. This signifies that Marcel's Frozen captures a significant share of customer foot traffic compared to its peers. Performance peers in similar range include: Nadora Coffee & Gift Shop, Karushi, Ko Masa, Dachshund Coffee Company, Vista Bar & Lounge, Green Parrot.
Outlet count signifies brand reach and market presence, impacting accessibility and potential customer base in each region.
Marcel's Frozen has 17 outlets in Western Cape, indicating a strong regional presence. KwaZulu-Natal and Eastern Cape each have 1 outlet, suggesting opportunities for expansion in these regions.
Identifying competitors reveals market dynamics and customer preferences, informing strategic positioning and differentiation efforts.
Marcel's Frozen shares customers with Nolz Kitchen, Ya-Ya Cafe, and Coimbra Bakery (cross visitation of 50% each). This indicates potential competitive overlaps and opportunities for targeted marketing to retain customers.
Traffic workload analysis optimizes staffing and resource allocation by understanding peak hours and customer flow patterns.
Marcel's Frozen experiences peak traffic between 9:00 and 19:00, with the highest workload around 12:00-15:00. Minimal traffic occurs between 21:00 and 7:00, reflecting typical cafe operational hours.